Bingo: Why diversification is key to breaking from the crowd

It’s undeniable that in a market as competitive as iGaming, diversification is paramount when attracting new customers writes Claire McDaid, VP of Bingo at Pragmatic Play.

Ever-increasing competition from new suppliers rapidly entering the market has led operators to undertake more streamlined relationships with their providers.

The higher level of competition has also forced these operators to focus their resources on providing the best experience for their players in both UI and added-value tools such as gamification. 

Players are now savvier and demand a more bespoke service with more gaming options. At Pragmatic Play, we have long recognised the potential that comes with embracing a multi-product approach, becoming a one-stop-shop for bingo, live casino, scratchcards and video slots for those operators looking to expand their verticals. 

The introduction of our Live Casino marked a step forward in our omnichannel offering, allowing both land-based and online operators to successfully deliver a live dealer solution to their players.

The games have proved hugely popular and offer a completely unique gaming experience available from desktops and laptops to smartphones, tablets and VR gadgets.

Our bingo product continues to grow since we brought it to market. It provides gaming operators with every tool necessary to deliver a gaming experience true to their brand, giving players a fresh bingo experience in a familiar environment. Simplicity is also key. The back-office tool is intuitive for both scheduling and analytics. 

Available through a single API, operators receive seamless access to a highly customisable bingo product, which allows for a true on-brand experience to help the operators make the product look and feel as close as possible to their guidelines. 

The product also comes with a bespoke mini games area that players can access whilst in a bingo room which allows operators to cross-sell and upgrade the player experience. A multi-view feature lets them choose the play mode.

As well as a customisable UI, we have developed a product that offers all the key features expected in bingo and ensures operators have several variants (90, 80, 75, 50 and 30-ball) and unique, innovative, new-to-market features. We also offer a Chat Host feature in multiple languages to support a great bingo experience tailor-made for the locality. 

What we offer is an all-round solution, with a bingo team who have decades of experience among them, having previously worked on market-leading bingo brands. The team has the expertise to internally support operators by managing and optimising network schedules, prices and promotions.  

With the year now coming to a close, like many of the industry’s biggest and brightest our gaze is focused on ICE 2020 taking place between 4-6 February at the Excel in London. The largest event of the year is always a superb forum to develop relationships with new and future partners. 

We will be at Stand N8-120 where we aim to showcase our offering. Not only will attendees get the opportunities to learn about our multi-product offering, and meet the team, but we can explain how operators can diversify their products to help promote growth in 2020.

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