SBC News Voice of the Sports Betting Industry
Demand for OpenBet’s player stats offering reached its “highest level yet” during the Women’s World Cup, largely due to an increased number of requests for “a much wider range of markets” from operators.
Throughout the tournament, which culminated in a 1-0 win for Spain, OpenBet offered five different markets which were powered by SportCast to its operator partners: shots on target, assists, passes, shots and tackles.
The markets were made available via SportCast’s BetBuilder, pre-built BetBuilder and singles product sets.
Manos Lagopoulos, VP Trading Content at OpenBet, said: “Women’s sports betting has seen a huge boost in interest over the past 12 months, with this year’s World Cup tournament the latest driver of activity.
“We are delighted to have offered our Player Props product for bettors worldwide and cater to demand from operators for a much wider range of markets.”
OpenBet powered more than 1.3 million sports betting transactions throughout the tournament – a testament to the heightened engagement with the Women’s World Cup.
The technology, content and service provider has made considerable moves towards offering more opportunities for bettors to engage with women’s sporting events as of late, including enhanced stats offerings across Women’s National Basketball Association (WNBA) matches and National Rugby League (NRL) Women’s Premiership events.
