SBC News ‘Giving customers the courage to try’ - Shape Games’ CCO on industry innovation

‘Giving customers the courage to try’ – Shape Games’ CCO on industry innovation

As a raft of innovations roll out across the international betting industry, customer retention remains one of the key challenges that firms aim to solve. 

Ahead of this week’s Betting on Sports Europe (BOSE) conference at London’s Twickenham Stadium, Morten Tonnesen, CCO at event sponsor Shape Games, outlined his views on gaming’s business obstacles and how these can be solved. 

SBC – What makes Betting on Sports Europe stand out as an event?

It is a great event with a very international audience where you get a lot of inspiration and chance to meet interesting contacts.

SBC – How are you preparing for the upcoming World Cup?

We are pushing to get clients live with world class omnichannel front end and releasing new features.

SBC – What industry innovation will capture the most attention in the next 12 months?

The biggest challenge is a mix of improving retention and giving customers the courage to try.

Therefore the main innovations that will get the most attention will be ways that teach new audiences how to bet and enjoy the products or give them confidence to try – like our ‘free2play’.

SBC – What core challenges do you help solve for your customers/partners?

We focus on delivering world class omni channel fronted end and data solutions to our customers. 

For us data and the ability to capture, understand and react to data is key to deliver a world class omni channel consumer experience – that is what we do. 

SBC – Who have you especially enjoyed working with over the past year (partner/client)?

We have had an amazing experience with all of our clients in the past 12 months with significant growth. But we have enjoyed bringing a number of clients live with both real money and ‘free2play’ in the US. 

SBC – What are you hoping to learn from the conference at Betting on Sports Europe?

I am keen to understand what the downstream providers are bing to market in the coming period as well as the demands of the operators

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