SBC News Voice of the Sports Betting Industry
Dutch online operator BetCity has formed a partnership with Shape Games.
The product launch went live this month and marked a ‘significant milestone’ in the Dutch gaming scene.
The Entain Group-owned operator was among the first to launch its product in the market after online sports betting and casino gaming became legal in the Netherlands back in October 2021.
Léon Voogt, Product Director at BetCity, said: “We are excited to finally launch our app into the wider world. An app has been on our wish-list at BetCity right from the start, and we’re thrilled that it’s now complete.
“It was important for us to be able to offer our entire product portfolio in one app, including a sportsbook, casino, and live casino – all in one place. This made the development process a challenge, but with Shape Games, we found an excellent partner who helped us bring this vision to life.”
BetCity’s launch coincides with what has been a challenging period in the Dutch gaming landscape following on from a ban on advertising in July, making it a demanding time for new operators.
Despite these challenges, Shape Games and BetCity have asserted that they are committed to providing a safe, enjoyable, and responsible gaming experience to Dutch players.
“We are confident that with this app, we can provide an even better experience for our players and have faith in a successful partnership between Shape Games and BetCity,” Voogt added.
Shape Games has expressed that it is ‘honoured’ to take on the task of developing and rolling out BetCity’s new native mobile apps, which will provide a ‘dynamic sportsbook and casino offerings on the move’.
