Betting on Sports Europe 2020

Betting on Sports Europe to address industry’s looming crisis

What can the sports betting industry do to avert an industry-wide crisis across Europe will be a key theme at this year’s Betting on Sports Europe conference, being held at Stamford Bridge on 2-4 June. 

The conference will take place against a backdrop of the sports betting industry coming under fire from both politicians and the media, with the criticism causing severe reputational damage and helping to bring about a climate in which more stringent regulation grows ever more likely.

While coping with this onslaught it also has to tackle sporting integrity breaches, urgent player protection issues, such as improving help for problem gamblers and stricter management of VIP programmes, and serious operational problems, including how to succeed within new advertising restrictions and finding banks prepared to work with gambling businesses.

There is also a real need for operators to share best practice, develop solutions that help both the industry and its customers, and to speak with a unified voice when responding to plans to amend legislation.

Betting on Sports Europe is the ideal forum for the regulated industry to come together as a community and work towards creating a sustainable, customer-focused model for a sector that employs huge numbers of people and generates hundreds of millions in tax revenues across the continent.  

With tracks dedicated to lotteries, esports, sports integrity, industry leadership, horse racing, football, payments & compliance and responsible marketing, the conference addresses many of the crucial challenges the betting industry faces, as well as a CEO panel examining how operators can work together to drive improvements. 

Andrew McCarron, Managing Director of event organiser SBC, said: “The European sports betting industry is faced with a perfect storm of intense government scrutiny, sustained media criticism and rising levels of competition, while some self-inflicted wounds have exacerbated the situation.

“And over the past few years the industry has not been very effective at standing up for itself and responding to the barrage of negative publicity, or at sharing the best practice that many operators have developed individually in response to past errors.

“Betting on Sports Europe will help to change that, providing a forum for operators to discuss the major threats to the future of sports betting, to share their solutions, and to strengthen relationships across the industry in preparation for the likely regulatory challenges ahead.”

Taking place at Chelsea FC’s Stamford Bridge stadium on 2-4 June 2020, Betting on Sports Europe features ten full-day content tracks with insights from more than 200 expert speakers from across the European sports betting industry.

Delegates can also look forward to an exhibition showcasing the latest innovations from 30 leading suppliers and some of SBC’s renowned evening networking events, all of which are included with your pass.

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