SBC News Voice of the Sports Betting Industry
Online gambling software and games provider 1×2 Gaming has announced that it will rebrand its corporate identity and structure to ‘1×2 NETWORK’, which company leadership believes better represents the firm’s services and overall industry proposition.
The decision to rebrand to 1×2 NETWORK follows an internal review, in which 1×2 management wanted to highlight new asset Iron Dog slots studio alongside the firm’s enlarged services portfolio.
Speaking to the media, 1×2 Commercial Director Kevin Reid commented on the corporate rebrand and the firm’s new divisions; “1X2 has grown so far from the small niche we targeted back in 2002. We now offer such a broad range of content and services, that we felt it was time to identify our growing expertise and what we offer, all of which utilise the infrastructure behind 15 years of game development and integrations.” Reid detailed
”1X2 NETWORK will now encompass all of our sub-brands, divisions and partners. 1X2gaming will continue with our ever popular data driven virtual sports, soft games and casino offering, while we have a new independent creative team built under the Iron Dog Studio brand, which will focus on high production casino/slots content. “
Moving forward the firm will showcase its new Iron Dog slots studio at the IGNITE Forum at the Amsterdam iGaming Supershow this 11-14 July.
“Iron Dog Studio is producing content of the highest quality that will certainly get attention in the industry. The brand also has a leg up on much of the competition due to our wide distribution from the 1X2gaming operation, where we currently have 40 integrations including the biggest platforms in the industry. Having multiple brands will also allow our customers a range of content with varying different styles and niche targets. With the distribution that the 1X2 NETWORK has established, it allows for a great range of content to be deployed over the coming months from ourselves and our partners.”
