SBC News Voice of the Sports Betting Industry
Flows has partnered with Light & Wonder to power the cross-platform global games company’s latest marketing jackpot feature.
The deal aims to expedite the delivery of key features and applications, orchestrating multifaceted data points from diverse systems, optimising go-to-market strategies, and minimising developmental time and operational expenses.
It will be available to its global operator network following the product’s upcoming launch at G2E Las Vegas 2023.
Dylan Slaney, CEO iGaming at Light & Wonder, explained: “Flows’ avant-garde platform has enabled us to create and launch marketing jackpots at speed and with ease, allowing us to offer a solution to our operators which is both efficient and versatile.
“This is just scratching the surface of the possibilities now available to us through this agreement and I’m excited to work with Flows on many more great initiatives across our business.”
The pair asserted that the new deal underscores a ‘mutual commitment to innovation, speed, and efficiency’.
“Working with a global leader like Light & Wonder is a testament to the transformative power of Flows,” added James King, CEO of Flows.
“Our shared vision for innovation and excellence will pave the way for unprecedented advancements in the igaming industry.
“This relationship stands as a beacon of transformative potential when pioneering technology and visionary teams converge, promising a future where the boundaries of digital creation are continually expanded and the essence of innovation is ubiquitously democratised.
“I’m very much looking forward to seeing our efforts live on the Light & Wonder stand at G2E next week and then what more we can do together in the near future.”
