Margarita Cruz takes on Senior Sales role at Digitain

Sportsbook and casino platform provider Digitain has appointed Margarita Cruz as its new Senior Sales Director.

Cruz, who has more than 20 years of industry experience in sales and commercial roles across continental Europe, Latin America, and North America, joins the Digitain Group of companies’ leadership team. 

Chief Revenue Officer of Digitain, Iain Hutchison, said: “I’m delighted to have Margarita join our team. 

“With a depth of experience in sales and commercial development roles for some major platform providers, Margarita will support, provide and facilitate comprehensive solutions as Digitain expands its services to B2C partner operators in regulated markets.”

The company also praised her wide understanding of both B2B and B2C iGaming will undoubtedly prove to be an invaluable addition to the Digitain family.

Speaking of her appointment, Cruz added: “I’ve always admired Digitain over the years as the company has expanded its business solutions within the iGaming supply chain. 

“The business puts its customers first and its people when delivering complex solutions for today’s multi-jurisdictional operators. 

“I look forward to meeting with new and existing partners from our London Office and working with the sales team and all departments over the months ahead.”

Last week, Digitain entered into a new partnership with BETER which will now see the company integrate and distribute the betting content and data provider’s esports range.

The agreement between the two B2B firms enables Digitain to deliver BETER esports titles to its range of clients, beginning with efootball tournaments and the Setka Cup table tennis tournament from the ESportsBattle portfolio.