SBC News Voice of the Sports Betting Industry
BETER and Digitain have entered into a new partnership which will see the latter integrate and distribute the betting content and data provider’s esports range.
The agreement between the two B2B firms will enable Digitain to deliver BETER esports titles to its range of clients, beginning with efootball tournaments and the Setka Cup table tennis tournament from the ESportsBattle portfolio.
Further content from BETER’s ESportrsBattle portfolio will be integrated into the partnership ‘in the near future’, including Counter Strike: Global Offensive (CS:GO), Dota 2, basketball and ehockey.
Chuck Robinson, Chief Revenue Officer at BETER, said: “Our esports and sports offering is taking the whole betting space by storm and really does set the standard for other betting products on the market to follow.
“We are thrilled to be working with such industry power players as Digitain, and for its partner operators to be able to offer our premium efootball and Setka Cup table tennis matches.
“The quality of our products is second to none and that is why they are consumed by millions of players across the world month in, month out.”
As it stands, BETER’s EsportsBattle and Setka Cup tournaments offer odds, 24/7 live streaming and live data from more than 42,000 events on a monthly basis.
The agreement with Digitain marks the firm’s latest agreement with a B2B supplier since linking with BetConstruct back in May 2023. Meanwhile, Digitain continues to strive to be at the forefront of technological developments in the space, as explained by Chief Revenue Officer Iain Hutchison in an interview with SBC this month.
On the BETER partnership, Hutchison remarked: “We go to great lengths to offer our partners the widest selection of player engagement betting content in the market and in BETER we have a provider at the cutting edge of esports content, live streaming and data and sports betting markets.
“Its ESportsBattle and Setka Cup brands are unrivalled and integrating it into our platform will ensure Digitain is at the forefront of delivering esports and sports betting content to our growing 150 plus partner operator brands globally. Our team is looking forward to fruitful cooperation.”
