Tag Archives: Xtremepush

SBC Summit Latinoamérica 2022 set to bring together Latin America’s betting and igaming industries

The vast growth potential of Latin America’s sports betting and igaming markets will be in the spotlight when the SBC Summit Latinoamérica 2022 conference and tradeshow is staged at the Seminole Hard Rock Hotel & Casino in Hollywood, Florida on 1-3 November. The event will again bring together executives and product specialists from sportsbook, igaming, land-based casino, and lottery businesses …

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Xtremepush secures gamification edge with Thunderbite

Xtremepush has announced that it has merged the gamification technology of Thunderbite with its flagship customer data and optimisation platform.   The partnership will allow Xtremepush clients to optimise their customer engagement by providing real-time rewards and incentives based on specific campaign triggers. Further benefits will see Xtremepush platform enhanced with Thunderbite tools and utilities to drive customer engagement using push …

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Xtremepush and Strive Gaming agree North America-focused partnership

Customer data and engagement platform solution provider Xtremepush and igaming platform developer Strive Gaming have announced the formation of a new partnership this week with a keen focus on enhancing their North American presence. The new collaboration leverages Strive’s modern and scalable player platform, encompassing its Infinity flexible rules engine and Xtremepush’s customer data and engagement platform capabilities, to deliver …

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Rob Pryce: Xtremepush: A betting operator’s player engagement blueprint

engagement

Rob Pryce, Chief Revenue Officer for Xtremepush, highlights what leading operators are doing to optimise player acquisition and engagement, as well as the most crucial tactics and strategies for them to have in place.  Everyone in the industry, particularly here in Europe, understands that the cost of acquisition is high and is rising all the time. That’s true of other …

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Xtremepush secures $33m cash injection to drive expansion plans

Xtremepush

Xtremepush, the Irish-owned multi-channel customer engagement platform, will press on with its expansion plans in overseas markets after raising $33 million in growth capital. Xtremepush enables its global client base to drive revenue and enhance customer experiences through personalised, data-driven communications across all digital channels. The Dublin-headquartered SaaS company will double its workforce to 140 people in Ireland and overseas …

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Xtremepush: SMS set to be the top-scorer for sportsbooks during the Euros

Xtremepush: SMS set to be the top-scorer for sportsbooks during the Euros

With the rescheduled Euro 2020 tournament about to kick-off, sportsbooks will look to a variety of outbound and inbound channels to engage with fans and generate excitement. But according to Ross O’Connor, Director of Account Management at engagement specialists Xtremepush, it’s the old workhorse SMS that may yet prove to be the not-so secret weapon. He told SBC that at …

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Xtremepush elevates personalisation capabilities with Movable Ink deal

Xtremepush elevates personalisation capabilities with Movable Ink deal

Xtremepush has signed a new partnership with Movable Ink, which will allow shared clients to activate data into real-time, personalised content across all customer touchpoints. Campaigns sent through the Xtremepush platform, and built using Movable Ink’s data-activated content, will now ‘render in real-time across email and mobile communications at the moment of engagement’.   “We are delighted to announce this partnership …

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Cheltenham Festival a runaway winner for Xtremepush’s multichannel clients

multichannel

Ross O’Connor, Director of Account Management at player engagement and retention software provider Xtremepush, said he was bowled over by the volume of multichannel campaigns delivered by its clients throughout the Cheltenham Festival. He told SBC News: “Cheltenham week is often described by the industry as Christmas for sportsbooks. By all accounts, 2021’s edition really delivered on that promise for …

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What does a betting operator’s ideal customer engagement stack look like?

tech stack

What does an ideal customer engagement stack look like? A key question for operators across the betting and gaming industry that we put to Xtremepush Head of Sales for Sports Betting Victor Sevciuc, who gave the following detailed account. To start off, any stack you put together must solve specific industry challenges. That might sound obvious, but actually I’ve come …

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Push notifications: The ‘ace in the hole’ for Xtremepush

Push notification is the sports betting industry’s most powerful method of connecting with players at speed and scale. That’s according to Robbie Sexton (pictured), Director of Partnerships and Key Accounts at Xtremepush. But what is it about push messages which make them somewhat of a secret weapon for operators looking to engage and retain bettors? Sexton puts this down to …

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