What does an ideal customer engagement stack look like? A key question for operators across the betting and gaming industry that we put to Xtremepush Head of Sales for Sports Betting Victor Sevciuc, who gave the following detailed account. To start off, any stack you put together must solve specific industry challenges. That might sound obvious, but actually I’ve come …
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Push notification is the sports betting industry’s most powerful method of connecting with players at speed and scale. That’s according to Robbie Sexton (pictured), Director of Partnerships and Key Accounts at Xtremepush. But what is it about push messages which make them somewhat of a secret weapon for operators looking to engage and retain bettors? Sexton puts this down to …
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Operators could – and should – be putting their customer data to more effective use, believes Victor Sevciuc, Head of Sales for Sports Betting and Gaming at Xtremepush. He was speaking to us ahead of an upcoming Xtremepush webinar which will be hosted by SBC on Thursday 29 October, entitled ‘Turning player behaviour into revenue: Building an omnichannel approach to …
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Irish digital marketing software company Xtremepush is reportedly seeking acquisitions worth up to €15 million after successfully raising €4.25 million in funding from Beechbrook Capital. The acquisition strategy, according to co-founder and chief executive officer Tommy Kearns, will support the organic growth of the company and help ‘put boots on the ground’ in the US. “Our strategy is to continue …
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The focus for operators in the European market should be on reactivation and retention, explained Victor Sevciuc, Head of Sales for Sports Betting and Gaming at Xtremepush, as he discussed the global betting landscape for operators looking to finish 2020 on a high. Ahead of the upcoming SBC Summit Barcelona – Digital, where Xtremepush will be exhibiting, we spoke with …
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Xtremepush, a supplier of multi-channel marketing solutions and customer engagement tools, has achieved a major industry objective by securing its validation as a Scientific Games’ (SG) ‘OpenMarket’ partner. The development sees Xtremepush’s full suite of marketing tools for customer personalisation and campaign targeting made available to SG partners through OpenMarket – the Nasdaq technology group’s ‘one-stop marketplace’ for online gambling …
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The SBC Webinars series returns on Wednesday 15 April with ‘Taming Strange Animals… Profiling & Engaging US Sports Consumers’, an exclusive presentation by multichannel engagement specialist Xtremepush. In the session, Xtremepush’s team will detail the key differences in consumer engagement and retention strategies between European and US markets. While the US represents global gambling’s biggest growth opportunity, its sporting landscape …
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The multichannel player journey builder has become one of the most popular features of the Xtremepush engagement and analytics platform, said the firm’s CEO Tommy Kearns. Kearns was speaking to SBC News following last month’s SBC Awards, where Xtremepush won the award for best Marketing & Services Provider of the Year (pictured). It currently works with industry leaders such as …
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Xtremepush will emphasise the importance of real-time, personalised and automated messaging to maximise revenue from live betting at this week’s Betting on Sports. The firm’s multichannel engagement and analytics platform has been driving conversion during live events for sports betting and gaming clients such as Paddy Power Betfair, Oddschecker, Fortuna Entertainment, NetBet, Rush Street Interactive, 888 Holdings, SportPesa and Parimatch. Commenting ahead …
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As the company behind the platform that helped Oddschecker to run more than 100 tactical marketing campaigns across five channels during this year’s Cheltenham Festival week, Xtremepush is making its mark on the sports betting industry. We spoke to the firm’s CEO Tommy Kearns, who explained why ‘monolithic’ cloud solutions are being replaced by purpose-built platforms. This allows brands to …
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