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Xtremepush has confirmed the appointment of Morten Tonnesen as Chief Growth Officer (CGO) of iGaming’s leading supplier of customised CRM solutions and marketing campaign optimisation services.
An expert in all disciplines related to customer engagement, Tonnesen is a seasoned iGaming executive having led global marketing units for PokerStars (2011–2017).
Of distinction, Tonnesen has further served as CEO and Co-Founder of Europe/Latam iGaming challenger brand BetWarrior and affiliate network Ve-Global.
Notable achievements saw Tonnesen serve as Chief Commercial Officer and Board Member of Shape Games – the UX and innovation studio acquired by Kambi Group in 2022 in a deal valued at $70m.
Tommy Kearns, CEO of Xtremepush, said: “Morten is a heavyweight addition to our leadership team who brings invaluable perspective from both the operator and supplier sides of the gaming industry.
“His entrepreneurial mindset, data-driven approach, and demonstrated success growing companies make him the ideal person to guide our expansion as we capitalise on increasing demand for our innovative AI-powered platform. He is a great addition to the ambitious culture we have created at Xtremepush.”
As CGO, Tonnesen will own responsibility for Xtremepush’s continued push to establish relationships with tier-one operators, partnerships, and marketing. In addition, his role will extend beyond those areas as he leads from the front on sales, product, and overall corporate strategy, leveraging his industry expertise and proven track record in scaling businesses.
2024 sees Xtremepush prioritise growth in new and underpenetrated iGaming markets, in which this month the company opened new offices in Sao Paulo, Brazil.
Joining Xtremepush leadership team Morten Tonnesen, said: “Xtremepush has developed the best solution I have seen on the market for giving operators a sustainable competitive advantage by combining real-time data, AI, gamification, and best-in-class CRM functionality into one unified platform.
“I’m thrilled to join such a talented, driven team who are so intent on achieving the business objectives of customers. I look forward to employing my extensive industry background to propel Xtremepush’s growth across all facets of the business during this exciting period.”
