Sam Hill to push Altenar into new markets as Sales Director

Altenar has boosted its executive team with the appointment of Sam Hill as its new Sales Director. 

Hill joins the sportsbook and igaming software supplier with almost 15 years’ experience in the industry, with this latest hire ‘encompassing Altenar’s ambition’ to further extend its outreach globally.

Starting in the betting industry in 2010, Hill has elevated his career to become Business Development Director at Betgenius, Head of B2B Sales at BetVictor and most recently, Senior Sales Director at IMG.

Charlie Williams, Commercial Director at Altenar, lauded Hill as a knowledgeable, well-respected, industry veteran.

“His wealth of experience will further accelerate our business growth and help us continue our journey into new markets,” Williams said. 

“Sam’s understanding of the industry landscape and his passion for data will contribute to continuous improvements across our product offering and deliver added value to new and existing clients. 

“I look forward to working with Sam and celebrating the many successes that we have in front of us as a sales team.”

In detail, Hill will now be securing further high-profile global partnerships, including in LatAm and Europe.

After previously working with the sportsbook as a client, Hill will be tasked with promoting and expanding Altenar’s sales strategy, tailored specifically to different jurisdictions and delivering an increase in revenue and company growth. 

He will also work closely with the company’s commercial team, Altenar detailed.

On his new role, Hill stated: “I have worked closely with Altenar in the past in terms of data and streaming and have always liked what the company has been doing.

“I have seen their growth first-hand and I am very pleased to be a part of the team moving forward. Altenar is currently going through a really good moment and there are lots of exciting opportunities for growth. 

“The challenge for me is to bring in high-value customers and play a part in improving relationships with existing suppliers and that is a huge attraction for me.”