BtoBet has moved deeper into West Africa after announcing that it has become the lead omnichannel systems provider to Nigerian betting group Luckybet (Luckybet.ng). The agreement follows an extensive review undertaken by Luckybet management as it seeks to find a technology supplier to power its fast-growth retail and online betting operations. The partnership will see Luckybet upgrade its entire systems …
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BtoBet has has formed a strategic partnership with Tola Mobile to amplify its payment processing capacities for new and established African betting markets. The partnership is marked as a key strategic directive by BtoBet, as it moves to integrate Tola Mobile’s ‘Wallet API’ system across its tailored African platform, allowing bookmaker partners a greater depth of localised payment solutions. Since 2011, …
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During the recent quiet period with sports events cancelled and betting shops being forced to close their doors, virtual sports have played a crucial role in minimising the negative impact of COVID-19 for so many operators, particularly in Europe. So why has Africa fallen behind? George Shamugia, CEO of Singular, identifies a couple of “major culprits” for why Nigeria – …
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Dominik Beier, Group CEO of DACH markets legacy sportsbook Interwetten has spoken to SBC on his firm’s African market ambitions, which will launch imminently within Nigeria. Prior to global betting’s COVID-19 disruption, Interwetten’s executive team had announced that the sportsbook had secured a ‘national licence’ from Nigeria’s Lottery Regulatory Commission (LRC). The announcement sees Beier undertake a key strategic leadership …
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Nigerian sports betting operator Bet9ja has picked Mobiprint from Golden Race to power its new in-shop lotto solution. The device is pre-loaded with Golden Race’s cashier software so customers can place a bet, print a ticket and scan any winning tickets, all with the same hardware solution. Mobiprint will also make it easier for Bet9ja to run the shops as customers will …
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1xBet wants to “set new standards of betting culture” in Africa after being granted a full National Licence to operate its sports betting brand in Nigeria until 2024. The licence strengthens the African presence for 1xBet – a long-term supporter of Nigerian football and and an official sponsor of the Confédération Africaine de Football (CAF). 1xBet is the registered trademark …
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Nigerian bookmaker SureBet247 will deliver a complete local and international sports betting experience including live sports events, online and live casino, jackpots, special bets and virtuals after striking a long-term multi-channel deal with BtoBet. The deal will see the Nigerian licensee integrate BtoBet’s Neuron platform to all its channels, which also encompass circa 1500 betting facilities in the country, making …
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Having passed the five criteria against which it assesses new target markets, Betinvest is ready to make its move in Nigeria – by far Africa’s most populous country. However, while upwards of $5 million is spent on sports betting each day, the market is still under-prepared on the online side – only 46 per cent are mobile internet users despite recent …
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Nigerian bookmaker Fortune Bets has enhanced its betting shop retail dynamics fully launching Vermantia’s premium content ‘Ultimate Live Greyhound Channel’. One of Nigeria’s fastest growing bookmakers, Fortune Bets boosts its in-store betting capacity securing comprehensive coverage of more than 40,000 greyhound races per year from countries including the United Kingdom, United States, and Australia. Moving forward, Fortune Bets retail portfolio …
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Industry next-generation platform provider BtoBet continues its African market expansion, confirming Nigerian media and communications operator Dear Group as its latest sportsbook partner. Utilising its media and marketing channels, Dear Group will launch new sportsbook brand ‘234bet’, seeking to become a leading destination for Nigerian sports betting consumers. 234bet will be led by Nigerian media executive Raymond Dokpesi, who backs …
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