CIS betting group Parimatch Tech has announced a series of ‘structural changes’ to its executive leadership team that will impact the day-to-day management of its flagship Parimatch subsidiary. Following a strategic review, Parimatch Tech will no longer employ the joint-CEO leadership structure that has overseen its business for the past two years. The decision will see Maksym Liashko, who formerly …
Read More »
Parimatch Tech has fully “unplugged” its Russian brand as of 26 March, ending a process that began at the start of this month, whilst also severing its partnership with the Team Spirit esports franchise. The firm, based in Cyprus but founded in Kyiv, made the decision to close its Russian operations in February after Vladimir Putin’s invasion of Ukraine, initiating …
Read More »
As the Beijing 2022 Winter Olympics gets well underway, gambling opportunities are beginning to emerge with plenty of moments to place a wager on either a specific event, or an outright bet on the medal market. Events like this year’s competition, which officially began on 4 February, always herald a wave of new gambling opportunities, with bettors eager to place …
Read More »
Next week’s SBC Summit Barcelona will mark the long-awaited return of major international business events for the sports betting and igaming industry with a high-level conference and exhibition attended by the sector’s major players. With Barcelona open for large-scale events and free from quarantine requirements for visitors, the 2021 edition of the Global Betting and iGaming Show will go ahead …
Read More »
Parimatch Tech has boosted its marketing and branding operations in the UK, striking new agreements with three Premier League teams and extending deals with an additional two. Signed in August, the betting industry tech and marketing solutions provider’s three-year contracts with Aston Villa, Southampton and Brighton and Hove Albion. The deals cover offline and digital rights, club merchandise, access to …
Read More »
Parimatch Tech has expanded its sports sponsorship portfolio by signing a partnership with Chelsea FC covering the next three-seasons. Under the terms of the agreement, Parimatch will leverage digital, social and logistical assets to create mutual branding opportunities for both itself and the 2020/21 UEFA Champions League holders.. In addition to utilising the West London club’s ‘bold and ambitious brand’, …
Read More »
Leading CIS betting group Parimatch has rebranded its corporate identity to ‘Parimatch Tech’ to better reflect the firm’s strategic vision as a multi-market, proprietary-built sports betting incumbent. The corporate rebrand conveys Parimatch Tech’s 27-year journey, transitioning from a single betting shop to a pioneering tech-first betting enterprise maintaining a global footprint within the Ukraine, Cyprus, UK, Kazakhstan, Belarus, Tajikistan, Tanzania, …
Read More »
Parimatch has overhauled its corporate leadership structures, in order for the CIS betting group to take advantage of new commercial opportunities. This afternoon, Parimatch confirmed that Sergey Portnov had relinquished his role as Group CEO to become Chairman of the Board. Portnov’s leadership duties will be shared with Parimatch senior partners Roman Syrotian and Maksym Liashko, serving as the firm’s …
Read More »
SBC News Voice of the Sports Betting Industry