SBC News Voice of the Sports Betting Industry
Racing content and data services provider Sports Information Services (SIS) has strengthened its presence in the Russian market after securing a new deal with Poolbet.ru.
The new agreement will see SIS distribute its World Greyhound Tote Pool, allowing Poolbet.ru to accept and transfer bets into the pool of British greyhound racing content by integrating the end-to-end solution, which consists of live streamed pictures, commentary, data on-screen graphics and markets.
Anže Gantar, Digital Sales Manager at SIS, said: “After successfully launching the SIS World Greyhound Tote Pool in North America last year, we’re excited to be bringing this product to Russia as part of our new partnership with Poolbet.ru.
“Poolbet.ru bettors will now have access to market-leading British greyhound racing through our end-to-end solution, with regular betting events taking place across betting times to keep them engaged and to drive revenues for the Russian bookmaker.”
Under the agreement, Poolbet.ru will gain access to coverage from over 8,000 greyhound races per year across eight different UK tracks including Central Park, Crayford, Doncaster, Harlow, Henlow, Hove, Monmore and Romford.
Alexander Ivashkevich, CEO of Pari Engineering, said: “We’re delighted to be launching the SIS World Greyhound Tote Pool, which will allow us to significantly boost our racing offering.
“The high frequency of the greyhound racing betting events available through the pool, as well as SIS’s strong reputation for delivering live pictures and data, were important factors in our decision to integrate the product. We’re sure our customers will enjoy the exciting greyhound racing events that are now available to them.”
