Pronet targets commercial drive by appointing Colin McDonagh as Chief Sales Officer

Pronet Gaming, a supplier of highly localised industry platform and software solutions for developing market incumbents, has strengthened its executive management team by confirming the appointment of Colin McDonagh as Chief Sales Officer (CSO).

McDonagh joins Pronet leadership from betting B2B risk management and trading systems supplier Sporting Solutions, where he served as Group Sales Director and secured a number of tier-1 sportsbook and lottery operator contracts.

In his new remit, McDonagh will be tasked with accelerating the development of Pronet’s commercial pipeline, targeting ‘under-served’ developing market incumbents with Pronet’s tailored operating platform provisions for online sportsbook, casinos and retail verticals.

McDonagh said: “We have a unique take on platform provision, and I couldn’t resist the opportunity to join a real industry disruptor at the start of an exciting journey.”

“I think there’s a huge amount of potential in emerging markets, particularly with a bespoke, market-specific offering, and I look forward to being part of a talented team as we look to secure our ambitious goals.”

McDonagh appointment follows that of Bobby Longhurst as Chief Commercial Officer, as a new Pronet executive team will be showcasing company developments at this week’s ICE 2020 conference.

Longhurst added: “The knowledge and industry experience Colin brings to the table is clear for everybody to see and he is going to be a major asset to Pronet Gaming.

“We have set ourselves some very tough targets, but he is the perfect person to lead the sales team. I am confident it won’t be long before we’re celebrating our first of many new deals together.”

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