EveryMatrix has announced the appointment of Bobby Longhurst as the group’s new Chief Commercial Officer.
Ahead of ICE 2024, Longhurst, former Managing Director of SportingTech, now assumes responsibility for commercial strategy including account management, sales, and marketing, working closely with each business unit to enhance EveryMatrix’s global efforts.
Ebbe Groes, Group CEO at EveryMatrix, explained that the igaming software provider is on an ‘accelerated growth path’, and to fulfil its significant plans for 2024 and beyond it is continually looking to ‘invest in the best talent’ the industry has to offer.
“Bobby is a well-respected and well-known individual within igaming with extensive commercial, product and strategic experience and knowledge that will provide us with even greater firepower to expand our reach across new and existing verticals, global markets and technologies.
“I’d like to welcome and wish him well as we embark on an exciting chapter at EveryMatrix.”
The company praised the new CCO for his 20 years of industry knowledge, strategic insight, and executive leadership experience within leading igaming suppliers such as SportingTech (Managing Director), Pronet Gaming (CCO) and SBTech (Commercial Director).
At these companies, Longhurst focused on areas such as rapid revenue growth, team management, process improvements and new business development.
“Joining EveryMatrix at this stage of growth is something I was very keen to do, and I am delighted to be on board,” explained Longhurst.
“There are huge opportunities on the horizon across all our major business units and products in both established and new markets such as LatAm and particularly within our turnkey platform offering following the success the business has had in recent years.
“I’m looking forward to leading EveryMatrix’s commercial strategy with some very exciting projects in the pipeline.”
In its second hiring of the past seven days, last week EveryMatrix also confirmed Nikolina Gabelica as the company’s first Head of Lottery, expanding its ambitions as a technology supplier within the global lotteries market.
An expert in lottery operations, Gabelica joined EveryMatrix from Hrvatska Lutrija, Croatia’s national lottery operator, where she served a 13-year executive tenure across all principal departments.