Malta-licensed online betting group LV BET has moved to strengthen its business development capacity confirming the appointment of Marcin Jablonski as Chief Commercial Officer (CCO).
A seasoned industry executive in marketing, player acquisition and commercial development Jablonski joins LV BET leadership from Maltese online casino operator Twin Gaming, where he served as Chief Brand Officer and strategy lead for the flagship Twin Casino brand.
Jablonski takes charge of LV BET commercial development, as the operator seeks to expand its presence within multiple regulated markets, increasing its coverage and services beyond its home market of Poland.
“I have been following LV BET for some time now and I am impressed how, within a relatively short time, the company has managed to secure its position in highly competitive markets,” Jablonski says.
“At the same time, I also see the great potential and major development opportunities on the product side. There are exciting times ahead and I relish the opportunity to be part of LV BET’s continued success.”
Purusing its growth mandate, this May, LV BET was confirmed as the Official Betting Partner of the Vanarama National League, the fifth tier of English football, through to the end of the 2019-20 season, with the betting group further sponsoring the Vanarama National League South and Vanarama National League North divisions.
Confirming the appointment LV BET Chief Executive, Adrian Sidowski states: “Getting Marcin Jablonski on board matches perfectly with LV BET’s global offensive.
“It is a great continuation of our latest sponsorship strategy. Using sports terminology, it’s not a big secret that Marcin has been a hot name on the transfer market and I am very happy he selected LV BET as a project that is close to his vision and goals.
“With Marcin on the management team, we are also further strengthening our product focus, which is fantastic both for us and our customers.”