SBC News Voice of the Sports Betting Industry
Ladbrokes (GVC Holdings) has launched its first multi-channel advertising campaign ‘Bettors of Britain’, under the guidance of new creative and brand development agency Cravens Newcastle.
In time for the start of World Cup Russia 2018, Ladbrokes debuts ‘Bettors of Britain’ starring iconic British thespian Brian Blessed.
“For the World Cup, national treasure and owner of Britain’s biggest voice, Brian Blessed can be seen riding a Russian bear to wax lyrical about great products like Odds Boost and Ladbrokes Get A Price”
Alexis Zamboglou, Marketing Director for Ladbrokes added, “Ladbrokes is a big, inclusive brand close to the hearts of all the nation’s bettors and gamers. Our new campaign not only promotes our great range of products, such as Odds Boost and Get A Price but is also a real ‘call to play’ to customers’ existing and new in the homes, pubs and high streets across the land.”
Ladbrokes’ new campaign will run across multiple formats including; TV, social media, in-store POS and in-press. Furthermore, Bettors of Britain’ campaign is set to be continued as a series of adverts for football and horseracing, which will include the ‘guest appearances by actresses Kelly Brook and ‘Inbetweeners star’, James Buckley.
In addition to the launch of the ‘Bettors of Britain’ campaign, Ladbrokes Marketing confirms the appointment of Cravens Newcastle as new creative lead, tasked with developing a new brand identity for the Legacy bookmaker.
Phil Coverdale, Managing Director of Cravens said, “We’re delighted to be working with one of the country’s most recognisable digital and high street brands. Over the past six months we’ve been working to define the brand strategy of both Ladbrokes and its sister company Coral. The new creative route for Ladbrokes brings this strategy to life in a big way on TV, digital and beyond, beginning with the World Cup.”
