Updating the market, industry esports betting start-up Luckbox (luckbox.com) has confirmed the appointment of Sujoy Roy as its first Director of Esports.
Roy joins the Luckbox executive team, from leading global esports tournament organiser ESL, where he led player community development initiatives and audience engagement strategies.
A seasoned esports executive, Roy has been tasked with developing Luckbox’s founding community initiatives, fostering partnerships with initial operator stakeholders, and helping bridge esports-to-betting dynamics.
Ahead of its planned 2018 product launch, Luckbox has significantly expanded its executive and corporate advisory team, as the company seeks to revolutionise esports wagering.
This April, Luckbox confirmed the senior appointments of former PokerStars executives Quentin Martin (COO) and Vadim Soloveychik as first marketing lead.
In his new role, Roy will be supported by esports figurehead and corporate advisory Paul ‘Redeye’ Chaloner, as Luckbox seeks to crack esports betting dynamics, which the start-up believes have been significantly underserved by current industry incumbents.
“I’ve seen so many companies try to do esports and make a mess of it. I want to help Luckbox avoid the common pitfalls and make a product that works as part of the esports infrastructure. It’s important to understand how and why people watch or play games.” Roy commented on joining Luckbox.
“If Luckbox can create a great betting platform and do it sympathetically with the community it could be a big help to the industry.”
Backing the appointment of Roy, Vadim Soloveychik, CMO at Luckbox, said: ‘We are excited to welcome Sujoy at Luckbox.
“His deep knowledge of the industry and community will play a big role in helping us to deliver an authentic experience for esport fans and become preferred esports betting platform.”