SBC News Voice of the Sports Betting Industry
Luckbox, Real Luck Group’s B2C esports wagering platform, is on course for a strong performance in 2023, according to CEO Thomas Rosander. 
In a letter to Real Luck Group’s investors, Rosander stated that a ‘record breaking’ end to 2022 has laid down a strong foundation for Isle of Man-based Luckbox moving forward.
Having placed over two million bets and expanded its casino portfolio to 900 games during Q4, as well as recording an uptick in player deposits by 420% since August, Luckbox recorded fourth quarter revenue growth of 120%.
“We went from a virtual ‘standing start’ in Q3 2022 to over CAD$3 million in Global Betting Handle by the end of Q4,” Rosander explained.
“Not only is this encouraging, and a promising glimpse of our future growth potential, we also did all this despite turbulent market conditions and headwinds – further proof that this industry, and our approach, are capable of growth regardless of macroeconomic volatility, recession fears, global crises, and other negative headlines.”
Looking ahead to the next 12 months, Luckbox anticipates that its strong performance at the close of last year will result in profitable trading in 2023.
The company reports that it is already generating ‘around 25%’ of the global betting handle, and argues that the potential of its player acquisition channels have not been fully realised.
Rosander detailed that so far Luckbox has ‘only activated 20%’ of its player acquisition channels, giving the firm ‘a high degree of confidence’ in the brand’s ability to achieve profitability by Q2 2023.
On Luckbox’s strategic direction, Rosander cited improvements in the platform’s player experience, global customer acquisition efforts and delivery of sports betting, esports and online casino products.
“We believe 2023 will be the year that we will expand further and make an impact on our growing industry,” he remarked, citing Luckbox’s overhaul of its property tech stack in 2022.
This, coupled with the positive trading in Q4, will be leveraged by Luckbox for continued business scaling this year, as well as plans to launch a B2B as part of the wider Real Luck Group.
The CEO continued: “This year we’ll also be focusing on the development of our proprietary betting technology that will help position us as a true market leader, but also open up new global opportunities.
“I hope to be able to share more news soon, but this development will enable us to create a new B2B vertical within Real Luck Group and embed our revolutionary new products into the largest gaming and betting operators around the world.”
Concluding his letter, Rosander said: In closing, we have been encouraged by our rapid player and handle growth in Q4 and reassured by our continued upward trajectory despite the current negative economic environment.
“I am confident that 2023 will see us take more steps towards becoming a truly successful global and recognised brand.”
