Luckbox corporate advisor Paul ‘Redeye’ Chaloner, one of the most respected figureheads in esports, has called for a ‘better education of esports betting’.
This February, Chaloner joined Luckbox’s enterprise founding team which seeks to develop the leading betting platform and community for esports enthusiasts.
Chaloner, who is considered one of esport’s most knowledgeable figures advises the start-up on player engagement, protections, consumer responsibility and establishing best practices within the fast-growing sector.
As Luckbox adviser, Chaloner believes there is a lack of understanding in the esports community relating to the risks of gambling, which stakeholders have to address following a number of well-publicised betting scandals.
“We can educate them along the way – that’s the key part for me. I don’t want to see underage gambling and I don’t want to see irresponsible gambling.
“I want people to be educated so they understand what they’re doing and the risks involved, and I think we can do that together with Luckbox.”
As a new industry incumbent, Luckbox seeks to set itself apart by through developing a transparent operating framework, compliant with the highest levels of online gambling regulatory policy.
Following numerous set-backs and scandals which have harmed the progress of esports-betting incumbents, Chaloner and Luckbox leadership seek to develop higher standards for industry-wide stakeholders.
“The traditional companies have looked at it in a very similar way to sports perhaps but they haven’t looked at it as deeply as I would like.
“And in terms of doing something for esports people, with the way that we consume our media and watch the games, some of it has been very simplistic…Yes I can bet on this team beating this team, but there is nothing else, there is nothing around it.
“I can’t join in socially around it, I can’t discuss anything about it with anyone other than my social media feeds.
It’s very difficult to be social about it, and obviously Luckbox can change that.
“Luckbox comes to a point where it does offer those things, does offer some social scaling and allows people to bet in a safe environment, which again means they can be sociable about it.”