SBC News Voice of the Sports Betting Industry
Bitcoin-centric online sportsbook Sportsbet.io (a subsidiary of Coingaming Group), has appointed Odds On Marketing as its new brand agency, as the operator seeks to expand its profile and coverage for World Cup 2018.
Sportsbet.io appoints the specialist sports marketing agency Odds On, with the key initiative of driving its new brand identity during a critical period for the sports betting sector.
Led by former betting executives David Cooper and David Lynn, Odds On has significant experience in sports marketing, delivering brand-led projects for William Hill and The FA.
In the build-up to Russia 2018, Coingaming Group leadership seeks to build awareness of its recently rebranded Sportsbet.io property.
David Lynn, Director at Odds On Marketing, said: “Sportsbet.io offers a betting proposition equal to, if not better than many of the tier one operators, and we’re pleased to assist them in enhancing their digital brand identity over the coming months.
“Our expertise working with leading sportsbook operators gives us the expertise to ensure content reaches the widest audience possible, while also boasting high conversion rates through innovative campaigns and other strategies.”
Further detailing its agency partnership, Sportsbet.io aims to highlight its extensive betting market range, unique product functionalities and enhanced crypto dynamics.
Updating the market, Joe McCallum, Director of Sportsbook at the Coingaming Group, said: “After our recent rebrand and with the World Cup imminent, we wanted to build on our current awareness within the wider betting audience and Odds On Marketing are well suited to deliver this.
“Their plans leading through the end of the season will streamline and bring consistency to our brand identity around our ‘fun, fast and fair’ mantra, while also helping us appeal to new customers and reactivating those who have previously bet with us.”
