SBC News Voice of the Sports Betting Industry
As title sponsor of the English Football League (EFL), Sky Bet has launched its proprietary ‘EFL Rewards’ app driving engagement between football fans and the clubs they follow.
Made available through the Apple App Store and Google Play, Sky Bet’s EFL Rewards gives loyal fans the opportunity to win a range of prizes including EFL matchday tickets and signed merchandise.
The app rewards fans by recording social engagements with EFL clubs, such as ‘documenting your dedication’, ‘unlocking club achievements’ and ‘checking-in at games’.
Furthermore, EFL Rewards features a real-time Match Centre detailing fixture information, matchday line-ups, results and league standings.
Launching EFL Rewards, Michael Afflick, Brand, Creative & Sponsorship Director at Sky Betting and Gaming, said: “At Sky Bet, we know that EFL fans are some of the most passionate fans in the world. As title sponsors, we wanted to reward these fans, simply for being fans.
“The launch of the Sky Bet EFL Rewards app allows us to do just that, rewarding real fans with real prizes for showing their support for their team.”
Sky Bet details that since the start of the 2019/2020 football season, more than 200 supporters across EFL divisions have been rewarded for checking in at a Sky Bet EFL fixtures.
EFL’s Chief Commercial Officer Ben Wright said: “The Sky Bet Rewards App is a fantastic opportunity for supporters of all EFL clubs to get the chance to win prizes when they go to the match.
“The app is an innovative way to directly reward fans when they go through the turnstiles, by giving away 12,000 match tickets and 500 signed shirts over the course of this season.
“Fans know they play a vital role in the matchday experience and this app now means they can get even closer to the action than ever before.”
