Google allows Play Store gambling app downloads in 15 new markets

Google has updated its ‘Play Store’ developer terms and conditions, announcing that it will allow real-money app downloads for a further 15 countries.

Since 2017, Google has allowed its Play Store platform to process unrestricted real money app downloads for the markets of UK, France and Ireland, whilst allowing Brazilian users to download state-licensed lottery and horseracing wagering apps. 

Offering a limited service to date within multiple jurisdictions, the majority of Android users have chosen to download real money apps directly from operator websites.

From 1 March, Google will broaden its Play Store gambling terms, allowing real money app downloads for the markets of – Australia, Belgium, Canada, Colombia, Denmark, Finland, Germany, Japan, Mexico, New Zealand, Norway, Romania, Spain, Sweden and the USA. 

Updating its policies, Google states that app developers will be required to fulfil specific application processes for each individual marketplace.

Developers must hold a valid gambling licence for their apps desired marketplace and must comply with the gambling laws and industry standards of each jurisdiction they have applied for.

 Google warns that apps will be directly removed if their offers exceeds the scope of the gambling licence.

All apps must be registered as ‘Adult Content’ and clearly display user information on responsible gambling prior to user download.

 Industry design and innovation studio Degree 53 welcomed the Play Store development, but warned developers to closely monitor further updates impacting design and UX requirements.

“We’re yet to see if Google will also bring any rules regarding app design and UX, similar to Apple’s Design Guidelines concerning container apps.” Degree 53 commented

 “We advise all app owners to create their apps with the latest design trends and as much native functionality as possible to futureproof their products and create an enjoyable experience for their customer”. 

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