Following the rebrand and relaunch of its legacy assets Casino.com this March, online gambling group Mansion has announced that it has launched its supporting Casino.com UK TV advertising campaign.
The TV campaign ‘We are Ready to Play, Are You?’ will launch on Monday 24 July on selected Sky UK channels.
Commenting on the UK campaign, Mansion marketing detailed that it wanted to create an authentic feel and message for its relaunch of Casino.com, one of the oldest online gambling brands.
Shelly Suter-Hadad, Mansion’s Managing Director and COO said, “We’ve intentionally veered away from the elitist, VIP vibe or headache-inducing animation that’s commonplace on screen and are bringing something fun and fresh to the table. The concept is the Casino.com party, and everyone’s invited.”
In addition, the advert also stars some company employees; the live dealer is Mansion’s Casino Manager Chris Mousdell with three of the walk on parts casino and VIP team members.
“This gave the anticipation and company buzz about the advert all the ignition it needed! We’re really happy with the final creative and are looking forward to seeing the results.” said Faye Morse, Director of Marketing Communications
Further to its TV campaign, Mansion will support the relaunch of Casino.com by executing a complimentary campaign of branded Casino.com London taxis that will run alongside the advert to further reinforce the message.
Casino.com – ‘We are Ready to Play, Are You?’