Technology

Abelson Info will enhance the pricing and settlement of football goalscorer markets for French bookmaker Zebet (Zebet.fr) after signing a new partnership with the French operator.  The flagship online sportsbook brand of French heritage racing operator ZeTurf, Zebet has deepened its football offering by adding Abelson Info’s multiple goal scorer markets. The extension of betting markets will allow Zebet to …

Overlap between innovation in the sports betting and payments spaces is becoming ever more apparent, and operators would be wise to recognise the importance of the latter. Writing for Payment Expert, Sightline Payments’ CEO and Director Joe Pappano expressed this viewpoint, arguing that betting firms should consider the vital role the payments journey plays in a successful customer retention.  From …

The Group FDJ , operator of the Française des Jeux (FDJ) lottery and betting firm, has announced the launch to market of the Nirio payments service. Managed by FDJ’s payments subsidiary and developed in cooperation with the Confederation of Tobacconists, Nirio allows French consumers to pay their daily bills or their rent using the bar-tobacco-press network. FDJ states that the …

Targeting an enhancement of the customer retention offering available to betting operators, Xtremepush and Gaming Innovation Group (GiG) have signed a partnership agreement. The two sportsbook and igaming solutions providers intend to enable ‘deep segmentation and personalisation’ for customer engagement, using a real-time engine and data synchronisation between the two firms. Specific objectives of the partnership include driving player retention, …

Betika has partnered with Fast Track, integrating the B2B gaming solutions supplier’s automated, personalised player engagement tools. Specifically, Fast Track’s CRM solution will be utilised by Betika to enhance player engagement, whilst the platform was also selected for its ‘ease of use’. The solution incorporates the Fast Track Lifecycles tool, designed to easily set up multi-channel automations, with an additional …

In support of its international growth ambitions, ‘supercharged betting service’ kwiff has entered into a partnership with Xtremepush. The agreement covers provision of the multi-channel experience and engagement marketing provider’s personalisation solutions, as it seeks to add momentum to its player outreach strategy. This approach, kwiff explained, is an ‘integral part’ of its growth plans, which have so far seen …

EveryMatrix has delivered an end-to-end revamp of the online offering of La Marocaine des Jeux & des Sports (MDJS) – Morocco’s state-owned gambling operator.  The strategic project follows a landmark agreement signed in April with Intralot SPA, the lead technology systems provider of MDJS. The technology incumbents were tasked with redeveloping the online offering and product portfolio of MDJS, delivering …

Rank Group Plc has announced that its Rank Interactive unit has completed its final migration project, transferring the Grosvenor Online business onto the group’s proprietary platform.  Since 2020, Rank Interactive has been tasked with migrating all flagship, white-label and international brands to be housed under the Stride Gaming platform. The migration was announced as the cornerstone project of Rank Group’s …

Gaming Innovation Group (GiG) has continued its focus on North American expansion, opening a new hub for the region this week. The new centre will be led by by Co-founder Ben Clemes, who will take on the role of President of GiG North America, and is due to open during Q2 of 2023. London-based GiG stated that the development marks a …

The SBC Summit Barcelona is well underway, with Sportradar’s CEO Carsten Koerl and others appearing on panels and as keynote speakers at the event, discussing technological developments in sports betting.  Dalraj Bahia is Managing Director of Operations within the firm’s Betting & Gaming vertical. Working alongside Sportradar’s Chief Product Officer, Dalraj manages a global team to lead and develop a …