SBC News Voice of the Sports Betting Industry
The World Poker Tour (WPT) has announced that it will utilise the cloud-native Ateliere Connect platform from Atelier Creative Technologies to transform its media supply chain.
WPT high-stakes poker tournaments are currently being shown across more than 150 countries thanks to a significant presence across television and online platforms like ClubWPT.com and WPTGlobal.com, as well as mobile apps like WatchWPT.
With Ateliere Connect on board, WPT can now leverage a combination of media processing technology and artificial intelligence to efficiently organise and manage its media inventory.
Ateliere provides machine learning algorithms for accurate identification to lessen the need for manual version control and compliance checks.
Loc Sondheim, WPT Head of Distribution, commented: “Our goal has always been to bring the excitement of the game to audiences everywhere. As our product offering and geographic reach expanded, we found our current media infrastructure limiting.”
WPT Director of Content Operations & Post Production, Ian Matteson, added: “Ateliere gave us media inventory management, version control, packaging and delivery capabilities neatly wrapped into one platform. The move eliminated the “versionitis” that was bloating our inventory and driving up operational costs.”
WPT’s business model features country-specific branding that requires multiple video versions due to different contractual obligations – something that Ateliere Connect will ensure is met as the partnership goes forward.
Kira Baca, CRO of Ateliere, said: “Ateliere’s platform is a perfect fit when it comes to the dynamic Sports/Gaming industry, providing visionary companies like World Poker Tour the means to transform their media supply chains fundamentally.
“By integrating the advanced capabilities of Ateliere’s AI technology and state-of-the-art tools, these entities not only realise an increase in revenue and a reduction in costs, they also secure a substantial strategic advantage in delivering products faster to market.
“The end game is the same for our customers – we are here to help them actualise the full potential of their content and propel their operational performance to new heights.”
