SBC News Voice of the Sports Betting Industry
Abelson Info has announced that Betsson AB will utilise its in-play Goalscorer Pricing & Settlement Service (GPS) to enhance the market accuracy of its sportsbook portfolio.
The partnership will see Betsson enhance its goalscorer and player card markets covering over 120 global football competitions, integrating Abelson’s live GPS solution.
Operating since 2003, Abelson Info is a specialist supplier of bespoke data solutions, needed to enhance market accuracy, data gathering and pricing for sportsbook operators.
The data specialist’s GPS solution provides fully managed goalscorer markets both during pre-match and in-play with updated goal expectancies, using a combination of real time incident data and manual trading management, to maintain accurate pricing throughout matches.
Betsson detailed that it has chosen to Integrate Abelson’s price feed allowing the operator to further strengthen its football markets in underserviced South American markets; seen as a key driving force in engaging local audiences.
Abelson Info offers a suite of accuracy solutions for goalscorer pricing, market settlements, player incidents, televised match data feeds and bet stimulations gathering in-play data.
Reuben Thomas, Commercial Director at Abelson Info, said: “We’re proud to be adding Betsson to our list of partners.
“We have broadened the coverage of our in-play product to accommodate its ambitious growth in target areas. We look forward to attracting an even wider audience and expect to see further growth within the region.”
