SBC News Voice of the Sports Betting Industry
Sports betting solutions provider Betby has announced that it will launch multiple betting brands and make its AI-based sportsbook tools available to all brands powered by its partnership with next-generation casino platform supplier Bad Hombre Gaming.
The latter, which specialises in crypto payments, currently uses Betby’s sportsbook platform and the Betby.Games esports odds feed to power over 15 brands, with its portfolio further boosted with the launch of three further brands powered by the sportsbook solution.
Christian Vuchev, Head of Operations at Bad Hombre Gaming said: “We’re pleased to strengthen our longstanding collaboration with Betby by not only launching a new brand but also integrating Betby’s innovative AI Labs tools.
“These tools will empower Bad Hombre Gaming to enhance the overall betting experiences through personalised features, predicting and reducing churn rates, and identifying high-value players in a reduced timeframe. All this whilst improving operational performance through an automated risk management for quicker detection of suspicious activities for our operators.”
With Betby launching and showcasing its AI-based sportsbook tools in London, Bad Hombre Gaming also announced that it is planning to roll-out these tools to its partner network. The sportsbook tools, branded by Betby as “AI Labs”, focus on churn and LTV prediction, bet recommendation, risk management automation, and a prompt-based BI Reporting system.
Chris Nicolopoulos, Chief Commercial Officer at Betby, said: “The continued partnership between Bad Hombre Gaming and Betby, marked by further brand launches and the roll out of our proprietary AI-based sportsbook tools, showcases Betby’s steadfast commitment to enhancing the performance of its partners with the best solutions in the sportsbook landscape.
“In Bad Hombre Gaming we have found a partner with whom we share common values and ambitions, and we look forward to further strengthening the relationship going forward.”
