Sportsbook

The latest sportsbook news for the gambling industry.

Grandmaster Carlsen leads Team Kindred at the FIDE Corporate Chess Championship

SBC News Grandmaster Carlsen leads Team Kindred at the FIDE Corporate Chess Championship

Chess Grandmaster Magnus Carlsen will represent ‘Team Kindred’ at the inaugural edition of the ‘FIDE Online World Corporate Chess Championships’.  This weekend (19-21 February), world chess governing body FIDE will host its first corporate championships with a reported 288 company teams registered, as 1,467 players compete to win the online rapid chess tournament. Kindred Group has confirmed its tournament participation …

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Betclic asks France to ‘Switch the Game’

SBC News Betclic asks France to ‘Switch the Game’

Betclic has launched its new ‘Bascule dans le Game’ (‘Switch the Game’) advertising campaign across French TV, print and social media networks. The Bordeaux-based betting group debuted its new campaign yesterday during RMC TV1 broadcast of the UEFA Champions League tie between FC Barcelona and Ligue-1 champions Paris Saint Germain. The HD campaign was developed by Paris marketing studio Socialy.fr, …

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Genius Sports nets data and trading partnership with Microgame

SBC News Genius Sports nets data and trading partnership with Microgame

Genius Sports has secured a major commercial agreement with Microgame SPA, having been appointed as sportsbook data and trading services provider for the Italian online gambling platform this week. Under the terms of the deal, Microgame SPA will move to upgrade its data capacity and trading services with Genius Sports’ official data provisions. The partnership will cover Microgame’s entire portfolio …

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IBIA and All-in Diversity Project address sports betting challenges

SBC News IBIA and All-in Diversity Project address sports betting challenges

The International Betting Integrity Association (IBIA) has formed a strategic partnership with the industry driven All-in Diversity Project (AIDP) to address changing challenges within the sector. AIDP focuses on the promotion of diversity, equality and conclusion in the sports betting and gaming environment, whilst the IBIA cooperates with sporting bodies, law enforcement and industry figures to combat match fixing and …

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Sportradar enhances global sports integrity with UFDS launch

SBC News Sportradar enhances global sports integrity with UFDS launch

Sportradar Integrity Services has elevated its commitment to strengthening global sports integrity through the launch of its ‘Universal Fraud Detection System’ (UFDS), which will be offered free of charge to sports organisations worldwide. The technically advanced monitoring network, which will be funded by Sportradar, has been designed to detect instances of match fixing and suspicious wagering activity across the globe. …

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Cheltenham expands broadcasting and sponsorship agreements

SBC News Cheltenham expands broadcasting and sponsorship agreements

This year’s edition of the Cheltenham Festival will garner increased coverage on ITV Racing, whilst organisers have also found a new sponsor in WellChild. Racecourse Media Group – the rights holder to the week-long festival – usually allows its mainstream partner ITV to broadcast five races, as the final two are an important part of the contract with subscriber-based Racing …

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EuropeBet goes live with LVision’s BetBooster

EuropeBet goes live with LVision’s BetBooster

EuropeBet has enhanced its sportsbook offering after becoming the latest company to integrate LVision’s BetBooster product. By going live with the bet stimulation technology, EuropeBet will be able to drive engagement among sports bettors ahead of an ‘action-packed calendar of sports in 2021 including the rescheduled European Football Championships’. “EuropeBet is a brand I really admire, and I’m thrilled we’re …

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Stats Perform brings in-play integrity analysis to the fight against sports manipulation 

SBC News Stats Perform brings in-play integrity analysis to the fight against sports manipulation 

Stats Perform will support its global stakeholders to combat match-fixing and safeguard the integrity of sports after announcing the full launch of its ‘performance integrity analysis’ service.  Merging its corporate disciplines of performance data gathering, video capture and sports analysis, Stats Perform’s new integrity service will allow sports and match officials to evaluate and assess ‘events on the field of …

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Betmotion expands sponsorship portfolio with Mackenzie Dern deal

SBC News Betmotion expands sponsorship portfolio with Mackenzie Dern deal

Latin American sports betting operator Betmotion has enhanced its sports sponsorship portfolio following an agreement with UFC fighter Mackenzie Dern. Under the terms of the partnership, Betmotion will be able to use the Brazilian-American women’s strawweight’s brand image for marketing promotions via social media and on its website. Dern – who is currency ranked as the No.11 competitor in her …

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Soft2Bet boosts Nordic expertise with Noer promotion

Soft2Bet boosts Nordic expertise with Noer promotion

Peter Christian Noer has been selected as Soft2Bet’s new Regional Manager for the Nordic markets, strengthening the sportsbook platform provider’s position within the region. Following an ‘impressive spell’ as the Country Manager for Sweden, Noer will now take responsibility for helping Soft2Bet to continue growing its footprint across Sweden, Norway and Finland – three areas identified as ‘key territories’ for …

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