SBC News Codere appoints 'transformation pro' Luis Sanchez Serrano to lead digitisation strategy

Codere appoints ‘transformation pro’ Luis Sanchez Serrano to lead digitisation strategy

Bolsa Madrid gambling group Codere SA has confirmed the appointment of Luis Sanchez Serrano as new Corporate Director for Technology and Digitisation.

A fresh face to the gambling sector, Sanchez Serrano is a 23-year veteran of the Spanish financial services industry, having led technology and innovation divisions for Liberbank, Bankinter and Banco Espirito Santo Portugal.

Moving forward the executive will be a key stakeholder in Codere’s planned corporate transformation programme’, which sees the legacy Spanish gambling group move to overhaul its technical and operating capacities for Spain and LATAM markets.

Sanchez Serrano will report directly to Codere Group CEO Vicente Di Loreto who underlined the importance of the appointment, with Codere’s executive team securing an expert in leading large-scale multi-national digitisation and innovation programmes.

“Luis strengthens our team and consolidates the strategy of change and transformation undertaken in our group to continue fulfilling our commitment with the client and with the creation of value,” said Di Loreto.

The Spanish tech executive joins Codere leadership at a ‘critical time’ for the embattled Bolsa Madrid gambling group, which seeks to raise €200 million in working capital to fund its corporate recovery initiatives.

This June, Codere governance appointed investment bank Credit Suisse to lead its corporate refinancing options and further reviewing South American options with the aim of funding expansion projects within Mexico.

Check Also

SBC News Codere to move to front of shirt in enhanced River Plate deal

Codere to move to front of shirt in enhanced River Plate deal

Codere has enhanced its partnership with Club Atlético River Plate as it now falls in …

SBC News Codere promotes women’s sporting empowerment with $300k investment

Codere promotes women’s sporting empowerment with $300k investment

As part of its “#CodereConEllas” campaign, Spanish-market facing operator Codere Online has announced a $300,000 …

SBC News Gambling.com hires Peter McGough to lead Investor Relations

Gambling.com hires Peter McGough to lead Investor Relations

Gambling.com Group has moved to strengthen its key investment and stakeholder management, appointing Peter McGough …