Veikkaus Finland appoints SBTech to lead end-to-end sportsbook overhaul

Andrew Cochrane – SBTech

Multi-channel sportsbook and systems provider SBTech has won the competitive tender to act as the lead online and retail sports betting systems provider for Veikkaus Finland.

This morning, SBTech confirmed that it has won the hotly contested ‘public procurement process’ to service Finnish gambling monopoly Veikkaus, who in 2018 called for a wholesale systems upgrades improving the firm’s digital capacities following Veikkaus’ 2017 sanctioned enlargement absorbing the assets of RAY (arcades) and Fintoto racing.

SBTech has begun working on integrating its systems across Veikkaus’ online and retail channels, with the technology group tasked with delivering new sportsbook provisions across ‘Veikkaus +3,000 retail point network’.

Andrew Cochrane, Chief Development Officer at SBTech, said: “We are incredibly honoured and excited to have been awarded this partnership as a result of a thorough and rigorous selection process.

“Our award-winning sportsbook solution will power both the online and retail channels for Veikkaus, and we look forward to working in collaboration with their team to provide a comprehensive range of innovative features. This partnership shows the commitment we have to the Nordic region and our continued success in the Lottery sector in signing yet another WLA member.”

In its remit, SBTech outlines that it has been tasked with overhauling Veikkaus entire sportsbook offering, delivering a product that will engage modern sports audiences with optimised pre-match and in-play markets, bespoke UI/UX engagements for Finnish users, best-in-class sports APIs and a tailored risk management solution.

Sami Kauhanen –Veikkaus Finland

Sami Kauhanen, Vice President Betting at Veikkaus, added: “SBTech will provide us with leading-edge technology that will bring our offering to world-class levels, significantly enhancing our odds compilation, risk management, and results generation. This means we can free our resources to focus on our core strengths, such as increasing the attractiveness of our domestic betting offering.

“Our partners’ proven delivery of large-scale, revenue generating platform and software technology projects across numerous regulated markets, alongside their continual investment in innovation, gives us huge confidence and we look forward to working together to enhance and grow our offering in the coming months and years.”

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