Sportsbook

The latest sportsbook news for the gambling industry.

Pronet Gaming strengthens player engagement with new widgets

Pronet Gaming strengthens player engagement with new widgets

Pronet Gaming has added proprietary Popular Bets and Popular Events widgets to its offering as it seeks to “continuously enhance player engagement”. The new widgets will show players the market’s current top 10 bets and top 10 events, automatically refreshing every five minutes. Working at an operator level, rather than on a platform-wide basis, Pronet Gaming explained that betting options …

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The Mill Adventure expands sports content portfolio with Altenar link-up

SBC News The Mill Adventure expands sports content portfolio with Altenar link-up

Altenar will now supply its fully-managed sportsbook solution to The Mill Adventure after the duo secured a new partnership. The Mill Adventure, which currently holds B2B and B2C licences from the Malta Gaming Authority (MGA) and Spelinspektionen, will gain access to a range of sports content and risk management services as well as trading and business support via the Altenar …

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ANJ reports a doubling in France’s online sports betting activity

SBC News ANJ reports a doubling in France’s online sports betting activity

France’s online gambling sector has registered a record turnover of €617 million, as the public engaged with May and June’s Roland Garros (tennis) and the UEFA Euro 2020 Championships.  The turnover results represent the ‘highest level of activity’ recorded by the French online gambling sector since the ‘opening of the French marketplace in 2010’ – according to data from regulatory …

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Stats Perform and Starlizard report reduction in suspicious football matches

SBC News Stats Perform and Starlizard report reduction in suspicious football matches

Releasing their fourth annual joint report, Stats Perform Integrity and Starlizard Integrity Services identified a reduction in the number of suspicious football matches during 2020. Marking the third successive year that the proportion of suspicious matches has fallen, the investigators identified 217 matches in 2020 as suspicious – 0.35% of the 61,296 matches analysed – representing a reduction in both …

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Aristocrat confirms £2.7bn proposed Playtech buyout

SBC News Aristocrat confirms £2.7bn proposed Playtech buyout

Sports betting software and online gaming supplier Playtech is set to be purchased by Australian-listed gaming manufacturer Aristocrat Leisure, which has announced a cash offer of £2.7 billion for the FTSE250 technology group.  Aristocrat aims to leverage the company to boost its revenues, ‘operate and innovate’ in the European market through the acquisition’s Snaitech division, reach a broader range of …

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MGA initiates wide reaching consultation on audit guidelines

MGA

Launching a new consultation on its Revised Audit Service Provider Guidelines, the Malta Gaming Authority (MGA) has invited betting and gaming operators, service providers and wider interest groups to comment. Running until 11 November 2021, the consultation will seek feedback from gaming incumbents relating to the amendments introduced in the MGA’s audit guidelines, as well as the extension of the …

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BGC initiates ‘Take Time to Think’ campaign to replace ‘When the Fun Stops, Stop’

BGC pledges to maintain safer gambling momentum. Michael Dugher.

The Betting and Gaming Council (BGC) has replaced its long-running ‘When the Fun Stops, Stop’ campaign with a new safer gambling slogan, ‘Take Time to Think’. A series of TV advertisements depicting customers paying mid-play before considering the use of safer gambling tools will kickstart the campaign, the messaging of which will be adopted across operator’s online and retail channels. …

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SIS broadens international reach with new US subsidiary

SIS broadens international reach with new US subsidiary

SIS has outlined its plans for further international expansion after launching its new US subsidiary, SIS Content Services Inc. The launch of its US division, SIS explained, demonstrates the company’s commitment to the US market as it looks to capitalise on the “opportunities available to digital and retail sportsbook operators and horse racing stakeholders”. Richard Ames, CEO of SIS and …

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Codere moves Real Madrid partnership to LatAm horizons

SBC News Codere moves Real Madrid partnership to LatAm horizons

Grupo Codere SA will serve as the South American betting partner of Real Madrid FC for a period of five seasons, maintaining the Spanish gambling group’s longest-serving sponsorship.    Since 2016, Codere has served as the official betting partner of Real Madrid, primarily using the Spanish Giant’s brand and players to promote its Codere Apuestas sportsbook brand across Spain and the …

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