SBC News Voice of the Sports Betting Industry
BtoBet has moved deeper into West Africa after announcing that it has become the lead omnichannel systems provider to Nigerian betting group Luckybet (Luckybet.ng).
The agreement follows an extensive review undertaken by Luckybet management as it seeks to find a technology supplier to power its fast-growth retail and online betting operations.
The partnership will see Luckybet upgrade its entire systems framework to BtoBet’s advanced Neuron 3 platform, delivering a modern and secure environment for customers serviced with the most comprehensive range of African and international sports market to wager on.
Backing BtoBet as lead systems supplier, Morten Foght, Luckybet’s COO, stated: “Luckybet have always sought to deliver an optimal experience to their players through their retail outlets, and now will be able to improve by diversifying their business model and incorporating the online channels.
“We look forward to collaborating with BtoBet, who like us have at heart the betting experience provided to the player through the constant search for innovation.”
The deal will see BtoBet continue to bolster its Nigerian markets presence, in which the technology group acts as lead sportsbook supplier to Booster99 and SureBet24/7.
This September, igaming systems provider Aspire Gaming acquired BtoBet outright for €20 million. In its acquisition statement, Aspire detailed that BtoBet’s sportsbook technologies have formed a vital component for the firm’s global expansion plans targeting new markets.
Sabrina Soldà, BtoBet’s Chief Marketing Officer, commented: “I am pleased that through this agreement Luckybet will make good use of our new retail solution in its network of almost 100 shops, which not only allow for more effective operations, but will also permit our partner to target non-registered players through our innovative rapid registration process, making space for more cross-selling opportunities.
“This will not only enhance the betting experience at the retail level, but will also provide the players with an ameliorated UX through the true interconnection of all channels. I am confident that through the use of our advanced solutions Luckybet will strategically position themselves to register a growth in their market share.”
