Sport

News about sports business

Stats Perform empowers clients with 13 Strides acquisition

SBC News Stats Perform empowers clients with 13 Strides acquisition

Stats Perform has announced the acquisition of 13 Strides, a visual sports content studio, in a move towards the sports tech company’s strategic focus on fan engagement. The firm, which has partnered with various media companies, sports leagues, teams and brands to empower a range of clients with the ability to create visual content and graphics, addresses the challenge of …

Read More »

Codere strengthens LatAm visibility with River Plate partnership

SBC News Codere strengthens LatAm visibility with River Plate partnership

Codere has strengthened its sports marketing activities in the Latin American market following an agreement with prominent Argentinian football team Club Atlético River Plate. The four-year deal will see the sports betting operator become the official betting partner of the Primera División team, whilst also gaining visibility via shirt sleeve branding for the initial stages of the deal. Expansion of …

Read More »

Spreadex nets Fulham FC shirt sponsorship

SBC News Spreadex nets Fulham FC shirt sponsorship

Fulham FC has signed up financial trading and sports betting firm Spreadex as a principal partner of the EFL Championship club for the next two seasons. The Spreadex Trading logo will become a regular feature at Craven Cottage, including on the back of all kits worn by the players. Fulham’s 2020/21 kits will be revealed later this week ahead of Saturday’s pre-season friendly against Charlton, while …

Read More »

Virgin Bet rides as title sponsor of the Ayr Gold Cup festival

SBC News Virgin Bet rides as title sponsor of the Ayr Gold Cup festival

Virgin Bet has secured a sponsorship agreement with the Ayr Gold Cup, along with the naming rights to the three-day Ayr Gold Cup Festival, which runs from 16 to 18 September. The highlight of ITV Racing’s live television coverage on the day, the Virgin Bet Ayr Gold Cup will be run on 18 September. In addition to the Virgin Bet Ayr Gold Cup, the sportsbook …

Read More »

AC Milan strengthens foothold in Africa with Premier Bet

SBC News AC Milan strengthens foothold in Africa with Premier Bet

Serie A club AC Milan has selected iGaming brand Premier Bet as the Italian team’s official betting partner in Africa. Touted as a ‘new and exciting partnership’ by both parties, the collaboration will allow the Italian giants to expand its presence in the African continent, which already has a vast Rossoneri fanbase. The agreement will present supporters with the opportunity …

Read More »

Unibet secures three additional races at Qatar Goodwood Festival

SBC News Unibet secures three additional races at Qatar Goodwood Festival

Sports betting operator Unibet has expanded its existing official sponsorship of the upcoming Qatar Goodwood Festival. Unibet will sponsor a further three races at next week’s premier meeting, taking the betting brand’s number of sponsored races at the festival to a total of 12. As part of the partnership, the operator has added three Group 2’s; the Unibet Lennox Stakes, …

Read More »

GLMS publishes 2021 Mid-term intelligence report

SBC News GLMS publishes 2021 Mid-term intelligence report

The Global Lottery Monitoring System (GLMS) has published its 2021 Mid-term Monitoring & Intelligence Report, citing ‘a busy first six months’ of the year, from education to policy-making, engaging with its members and monitoring to maintain sport integrity. The GLMS shared several activities in which its lottery, associate and regulating members have participated, enhancing the quality of sports betting and especially facilitating the …

Read More »

BHA set for ‘urgent’ meetings over BBC Panorama content

SBC News BHA set for ‘urgent’ meetings over BBC Panorama content

The content of a BBC Panorama investigation has prompted the British Horseracing Authority (BHA) to call an ‘urgent’ meeting with the independently-chaired Horse Welfare Board, along with other industry leaders. Furthermore, the BHA will also contact colleagues at Horse Racing Ireland after the Monday night Panorama programme, entitled ‘The Dark Side of Horse Racing’, broadcast covert footage filmed inside one …

Read More »

Spreadex nets Burnley FC shirt sponsorship

SBC News Spreadex nets Burnley FC shirt sponsorship

Premier League club Burnley FC has named spread betting firm Spreadex as the team’s new principal front-of-shirt sponsor. As part of the ‘multi-million pound’ tie-up, the Spreadex Sports logo will be worn by Clarets players across the home, away and third kits during Burnley’s sixth consecutive top flight campaign. The new 202/-22 kits will be revealed later this week, whilst Spreadex will work …

Read More »

Stats Perform: ‘Digital transformation’ of pandemic has reshaped content consumption

SBC News Stats Perform: ‘Digital transformation’ of pandemic has reshaped content consumption

A new research whitepaper compiled by Stats Perform has identified the changing trends in fan engagement during the COVID-19 pandemic, demonstrating how the sports industry has ‘not only survived but thrived’. In publishing its 2021 Fan Engagement Report, Stats Perform interviewed over 150 sports-related organisations, located around the world, and from a variety of industry verticals, to identify the changing …

Read More »