William Hill has announced the signing of unified world heavyweight champion, Anthony Joshua OBE, as its new global brand ambassador.
The sporting icon has signed an initial one-year deal with the bookmaker and will feature in the company’s exciting new integrated advertising campaigns over the next twelve months.
AJ will also appear in the firm’s social media and PR activities, promoting the William Hill brand in a fun, interactive and responsible way.
Anthony joins William Hill’s current brand ambassador team, which already includes Sir Anthony McCoy, Kirsty Gallacher and Robbie Savage.
The announcement comes as Joshua prepares to defend his WBA, WBO, IBF and IBO world titles against Alexander Povetkin in front of 90,000 people at Wembley Stadium on 22 September.
On the deal, Joshua said: “I am pleased to partner with William Hill. We are both leaders in our fields so it was only right to go ‘all in’ with them! They are promoting and marketing boxing to a huge audience outside of our industry which is something I am passionate about.
“It is important for me to work with brands who understand the journey I am on and the dedication it takes to become undisputed heavyweight champion. I have been really impressed with the team at William Hill and I am looking forward to a long and successful partnership. “
CEO of AJBXNG Freddie Cunningham said: “We are delighted to partner with such an established and forward thinking brand in William Hill. We have been really impressed with their activation plans for the next 12 months and how they would like to grow the partnership in to new territories.”
William Hill CEO Philip Bowcock added: “Anthony Joshua is one of the leading sports personalities of his generation and he has achieved so much so quickly. It’s exciting times at William Hill as we expand into the United States and we felt this was a perfect time to announce a global brand ambassador.
“AJ is the ideal fit for the role and we believe he will help us grow and energise our brand as we join him on his journey to become the undisputed heavyweight champion of the world.”