SBC News SBC joins sporting world with

SBC joins sporting world with

InsiderSport, the latest addition to SBC’s growing news network, offers deep insight and cutting-edge analysis from the evolving business of sport.

Placing a key focus on sponsorships, integrity, media rights and hospitality, the new online information platform is for sports business professionals and companies whose passion is not limited to the action on the pitch but seek a deeper dive into the deals and decisions behind successful clubs and brands.

Insider Sport is the latest addition to the SBC News Network, where it joins,,, and

SBC CEO Rasmus Sojmark commented: “InsiderSport is a natural progression for SBC. Through our various news platforms and events, we have developed a unique expertise in sponsorships, integrity and media rights – three factors we can translate into a trusted and informative news site for the sports business sector.”

Former Chief Commercial Officer at AC Milan, Jaap Kalma, who will play a key role in overseeing the site’s growth, added: “Having worked closely with the SBC team for the past year, I’m very excited about the opportunity that awaits for InsiderSport.

“From my time at AC Milan and in F1 working for Ferrari, I’ve experienced first-hand how rapidly the sports business is changing, with internationalisation, digitalisation, and professionalisation as the key drivers. SBC’s expansion into this sector represents a really exciting prospect.”

Leveraging a strong relationship with SBC events, InsiderSport will also play a key role in the widely acclaimed SBC Sponsorship Forum, which has facilitated various ‘landmark’ deals such as the recent front-of-shirt sponsorship agreement between La Liga club Deportivo Alavés and Betway.

The continued presence at the Sponsorship Forum will allow InsiderSport to provide its readership with a far more informed perspective and greater insight into sponsorship and how it can be maximised by clubs, players and partners.

The site will cover a whole host of major sports including football, tennis, rugby, cricket and boxing, as well as provide news and insight from other sports such as horse racing, utilising SBC’s unrivalled experience and knowledge in these sectors.

InsiderSport will maintain a strong presence across all social media channels. To ensure you stay up to date with all the latest news, follow the site on Twitter @InsiderSportHQ, as well as on the official InsiderSport Linkedin page and through the site’s Facebook page.

InsiderSport News Editor Joe Streeter added: “InsiderSport will provide readers with a greater insight into the inner workings of sport, not only through informative and efficient news coverage, but also via in-depth interviews and comment pieces that get to the heart of the sports industry.

“There are a great many touch points between the gambling industry and the various sports around the world, such as data rights, sponsorship, integrity issues, advertising, fan engagement and hospitality sales. Our plan is to bring fresh insight into these areas.”

SBC Managing Director Andrew McCarron said: “The launch of InsiderSport marks the continued growth of SBC. Over the past two years we have rapidly strengthened our editorial team and expanded our coverage on SBCNews, placing a greater focus on media rights and partnerships, which puts us in a strong position to prosper as a sports business news source.”

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