Energybet acts as Millwall sleeve sponsor for crunch FA Cup tie

European online bookmaker Energybet has expanded its partnership arrangement with South London Championship football side Millwall FC, becoming the sleeve sponsor for ‘the Lions’ FA Cup 4th round match against Premier League side Everton FC.

Energybet currently serves as Millwall in-stadia betting partner, a partnership it has served since 2017.

After beating Hull City in round 3 of FA Cup, Millwall was handed the lucrative home draw against Everton and chosen by BBC to host the match live on terrestrial TV on Saturday evening at 5.30pm

EnergyBet commented on the FA cup tie “We have a good partnership with Millwall and jumped at the chance to have our brand on the shirt this Saturday for their FA Cup match against Everton live on BBC. With a big audience expected to watch the match, it’s a good opportunity to increase awareness in the UK”

Stuart Lock, Millwall’s Head of Commercial and Retail, added: “We are very proud to be having EnergyBet on our shirts for Saturday’s huge Emirates FA Cup tie at The Den.

“EnergyBet continue to work closely with us here at Millwall, for the benefit of all parties, not least the supporters who are making the most of their online betting offering week after week.”

Check Also

Peter Murray, Alexem Services: Adapting to industry technological changes is key

Regulation Technology, or RegTech, is increasingly becoming an integral part in ensuring operator compliance across …

Mindway

Mindway AI hires Rasmus Kjærgaard as new CEO

Mindway AI, a Denmark-based software company which specialises in solutions for the identification of problem …

Mikel López de Torre: Promoting core values through sponsorship agreements

Sponsoring a major sports league such as La Liga can allow betting operators to promote …