Energybet acts as Millwall sleeve sponsor for crunch FA Cup tie

European online bookmaker Energybet has expanded its partnership arrangement with South London Championship football side Millwall FC, becoming the sleeve sponsor for ‘the Lions’ FA Cup 4th round match against Premier League side Everton FC.

Energybet currently serves as Millwall in-stadia betting partner, a partnership it has served since 2017.

After beating Hull City in round 3 of FA Cup, Millwall was handed the lucrative home draw against Everton and chosen by BBC to host the match live on terrestrial TV on Saturday evening at 5.30pm

EnergyBet commented on the FA cup tie “We have a good partnership with Millwall and jumped at the chance to have our brand on the shirt this Saturday for their FA Cup match against Everton live on BBC. With a big audience expected to watch the match, it’s a good opportunity to increase awareness in the UK”

Stuart Lock, Millwall’s Head of Commercial and Retail, added: “We are very proud to be having EnergyBet on our shirts for Saturday’s huge Emirates FA Cup tie at The Den.

“EnergyBet continue to work closely with us here at Millwall, for the benefit of all parties, not least the supporters who are making the most of their online betting offering week after week.”

Check Also

UKGC data reveals ‘notable recovery’ for sports betting

Data from the UK Gambling Commission has revealed a ‘notable recovery’ in sports betting revenues …

SBC Digital Summit North America

SBC Digital Summit North America to examine key challenges for the land-based industry

The Land-Based track at SBC Digital Summit North America will see senior executives share their …

Leon House delivers 24-hour support with AnonyMind launch

Residential gambling addiction centre Leon House has launched a new online gambling treatment platform which …