DraftKings has announced a marketing partnership which sees it become the exclusive official sports betting and daily fantasy sports partner of the NY Knicks, NY Rangers and Madison Square Garden (MSG).
As a result, the agreement will see DraftKings benefit from premier brand integration access across MSG’s assets, including digital platforms, in-game promotion and out-of-home signage.
Ron Skotarczak, EVP Marketing Partnerships at The Madison Square Garden Company, stated: “DraftKings has established itself as one of the most successful gaming companies in the industry and we are honored to continue our partnership with their incredible brand.
“We are both committed to ensuring that our customers have the best possible experience and we look forward to continuing to work closely with DraftKings on programs and promotions that benefit both of our businesses in significant and measurable ways.”
As well as the premier brand integration access, DraftKings will also receive significant levels of exposure at The Garden for all Knicks and Rangers games as well as through broadcasts involving either outfit on MSG Networks.
These in game integrations will incorporate a variety of elements including digital and static signage throughout the Arena, exposure on the Arena’s center-hung multi-media display, and branding on the apron of the court for Knicks games and on the penalty box and visiting team bench for Rangers games.
Ezra Kucharz, Chief Business Officer at DraftKings, added: “We are proud to be named the official sports betting partner and continue as the daily fantasy partner of The World’s Most Famous Arena and for two of the most iconic franchises in all of sports that play there.
“The Madison Square Garden Company is known for providing fans with unforgettable moments, and this emphasis on immersive engagement perfectly complements DraftKings and our likeminded commitment to experiential excellence.”
DraftKings is also set to benefit from daily fantasy sports promotions during Westchester Knicks games at the Westchester County Center and will have the ability to set up activation areas at a variety of fan events the Knicks and Rangers hold throughout the year.
Moreover, the integrated partnership between the two companies allows DraftKings to have a presence on the seven video boards on the outside walls of The Garden.