SBC News MansionBet becomes principal sportsbook partner of Millwall FC

MansionBet becomes principal sportsbook partner of Millwall FC

MansionBet has announced a sponsorship deal with EFL Championship club, Millwall FC, making the online sportsbook an official partner.

As part of he partnership, MansionBet’s logo will appear on the back of the every Millwall players’ shorts for the remainder of the season. Some of the sportsbooks staff will also be at the club’s home games, offering spectators the chance to sign up to the online betting site with exclusive offers.

David Murphy, the Chief Marketing Officer of Mansion stated: “We’re excited to engage with Millwall’s loyal and passionate fans through exclusive offers and giveaways. Branching out into the EFL Championship allows us to reach a broader customer base, strengthening the MansionBet name across the UK.”

As part of the sportsbooks, promotional strategy fans will also get the chance to win match tickets, hospitality and training ground experiences through MansionBet’s social media channels. 

Millwall’s Commercial Director Stuart Lock stated: This is an exciting deal for the football club. To link-up with such an established online sportsbook in MansionBet is a measure of our continued growth and progress on and off the pitch. We look forward to working closely with our colleagues at Mansion.”

Millwall joins numerous sporting organisations currently sponsored by MansionBet, with Newcastle, Bournemouth and Ultimate Boxxer among a few. However, The Lions are the sportsbooks only EFL Championship sponsor.  

Horse Racing Ireland’s most recent deal with MansionBet allows the Gibraltar based sportsbook to sponsor over 60 events throughout the UK & Ireland, including Doncaster, Newmarket, Newbury, Cork, Naas and Fairyhouse.

MansionBet is part of the Mansion group which includes online casinos Slots Heaven, Mansion Casino, and Casino.com.

Check Also

SBC News BtoBet: pre-match markets key to Qatar World Cup betting engagement

BtoBet: pre-match markets key to Qatar World Cup betting engagement

Having a solid pre-match offering with a wide array of markets is essential to driving …

SBC News Mikael Lijtenstein, AstroPay: Crystal Palace represents ‘our passion and ambition’ for growth

Mikael Lijtenstein, AstroPay: Crystal Palace represents ‘our passion and ambition’ for growth

With more than 160 years under its belt as a London football club, Crystal Palace …

SBC News MansionBet's Bristol City partnership set to end following sportsbook closure

MansionBet’s Bristol City partnership set to end following sportsbook closure

MansionBet has confirmed the end of its collaboration with Bristol City FC, and is set …