SBC News Voice of the Sports Betting Industry
Sportradar has launched its new product ‘Insights’ aimed at sports media companies that will transform the landscape of the fan experience, according to a statement released by the leading sports betting and entertainment provider.
Insights utilises data intelligence to consumers at scale and is designed to ‘bolster real-time fan engagement‘ for all sports media stakeholders by increasing sales opportunities and helping broadcasters, journalists and social media professionals to engage audiences through the medium of storytelling in real-time.
It will combine a multitude of Sportradar data sources and betting data feeds to provide media companies with ‘unrivalled data intelligence before, during, and after games’.
Dave Abbott, MD US Media at Sportradar, said: “Engaging the modern sports fan and driving fan behaviour requires media companies to make meaning out of raw data in real-time – something we call data intelligence.
“Insights was purpose-built to address this reality by enabling sports media companies to reach fans at scale with the curated, personalised content they crave, at the moments that matter most.”
Some of the contextual data packages include data on team and player milestones, league and statistical leaderboards, game betting splits and game market insights.
