UK online sportsbook MansionBet will now act as sponsor of US coverage on Sky Sports Racing, as part of an expansion of its existing contract with the broadcaster.
Under the terms of the renewal, MansionBet will sponsor race day reviews and previews, expanding its viewership to the US audience, as more and more states in the country embrace legal regulated gambling.
The expansion represents a further expansion of the sportsbook’s sponsorship presence in horse racing, having renewed its arrangements with the Jockey Club Racecourses (JRC) and Arena Racing Company (ARC) in January.
“Having invested in horse racing sponsorships over the last couple of years, we have increased our brand awareness among racing enthusiasts,” remarked Dana Bocker, Head of Integrated Marketing at MansionBet.
“The sponsorship of Sky Sports Racing is a natural progression and puts us in front of over 2m targeted regular viewers with a keen passion for racing. We are looking forward to seeing how this partnership can take us to the next level.”
In addition to its deals with Sky Sports Racing, the ARC and JRC, MansionBet is an active partner of Newbury racecourse, sponsoring several fixtures at the venue, culminating with the MansionBet Challow Hurdle in December.
Furthermore, former champion jump jockey Brian Jones and former champion flat jockey Hayley Turner OBE serve as brand ambassadors for the Gibraltar-registered operator.
“We are delighted to be partnering with MansionBet, who have shown a clear commitment to horse racing, at a time when Sky Sports Racing continues to reach significant monthly numbers,” said Glen Swinney, Commercial and International Manager at Sky Sports Racing.
“With some fantastic action around the corner including the Boodles Chester May Festival, Royal Ascot and top quality international action such as the French Classics and the Triple Crown from the US, it is a great time to welcome MansionBet to the channel.”
Outside of horse racing, MansionBet further strengthened its partnership with the ARC in February, securing sponsorship of 800 greyhound races across the Perry Barr, Newcastle, Nottingham and Sunderland tracks.