Sport

Sportradar has continued to collaborate with the International Cricket Council (ICC), signing an agreement with the group covering live fielding data.  The partnership will see Sportradar capture said data using its cricket collection tool, marking the first time it has ever used the solution in the sport.  Objectives of the agreement are to increase engagement with and understanding of cricket’s …

Genius Sports and bet365 have come to terms on a long-term extension of their existing partnership, centred around sports content provision.  The London-based international data, tech and commercial provider will continue to supply bet365 with its portfolio of official data rights, including the Premier League, NFL, Canadian Football League (CFL), American Hockey League (AHL) and Nascar. A further caveat at …

The English Football League (EFL) faces mounting political pressure to end its title sponsorship with Sky Bet.  This weekend, the Daily Telegraph reported that EFL Chairman Rick Parry was issued a letter signed by cross-party-peers calling for the EFL to end its relationship with Sky Bet as principal sponsor of the Championship, League One and League Two. The letter cited …

TonyBet has announced a partnership with the Latvian Handball Federation (LHF) in support of the men’s handball team. The operator secures the deal as the sport undergoes changes which affect the recruitment of new coaches, the involvement of young players and the development of youth handball, and new collaborations and the development of financial support. “We are proud to partner …

Sports betting, casino and esports betting platform, Khelraja, has announced a deal with La Liga’s Sevilla FC in becoming the club’s official Asian iGaming partner. The Asian brand will hold its sponsorship rights until 30 June 2024, during which it looks to gain a bigger presence in Spain.  This will be leveraged by the club’s wide reach and popularity, for …

The past decade has seen a huge upsurge in new technologies and changes in product and content consumption – but has the betting industry caught up? For operators that focus on or have a strong interest in horse racing, which of course likely means all betting firms, emerging tech solutions may bridge the gap between traditional wagering markets and the …

EPIC Risk Management continues in its efforts to minimise gambling harm through a partnership with Racing Welfare. The collaboration with the charity – which supports the workforce of British horseracing, comes during Safer Gambling Week, a cross-industry initiative to promote safer betting in the UK and Ireland. Working with Racing Welfare as the charity’s Safer Gambling Education Partner to provide …

Asian online betting platform, me88, has revealed that Conor McGregor will be representing the company as the official brand ambassador in Southeast Asia. McGregor, an Irish professional mixed martial artist fighter and former UFC double-champion, will promote the operator across the region and engage in various digital marketing activities to increase brand awareness. me88’s spokesperson, James Snider, said: “We are …

To the general public and the industry as a whole, no sport is seen as intrinsically linked to betting as horse racing for obvious reasons – but questions have been raised about how long this will last.  By extension, a betting product which is glued to the essence of horse racing is tote wagering – the future of which was …

Bolton Wanderers FC has backed the ‘Against the Odds’ campaign in the hopes to stop gambling sponsorships and advertising across sport. Aiming to ‘spark a nationwide movement’, the operation is reportedly in talks with several football clubs. The campaign prominently looks to demonstrate the prevalence of the betting marketing in sport. “The gambling industry often talks about ‘gambling responsibly’ but …