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Sign outside Brentford FC, which has just renewed its deal with HollywoodBets
BREAKING
Sportsbook
Time to read: 3 min
Brentford FC sign five-year Hollywoodbets deal despite operator losing front-of-shirt deal
August 17, 2026
World Cup trophy
BREAKING
Latest News
Time to read: 4 min
2026 World Cup showed a fandom trend bookmakers should keep an eye on
August 14, 2026
A French horse race, the kind of fixture BetMakers partner PMU takes pool bets on
BREAKING
Horseracing
Time to read: 3 min
BetMakers pens French deal in midst of Tabcorp takeover
August 12, 2026
Lazio badge on a football shirt
BREAKING
Italy
Time to read: 3 min
Lazio ends €22m Polymarket sponsorship on mutual grounds  
August 12, 2026
BREAKING
Features
Time to read: 4 min
Amelco: how to build on the world’s biggest sporting event
August 12, 2026
2026 World Cup
25:03
BREAKING
Features
Time to read: 7 min
Why the 2026 World Cup proved product innovation now wins sportsbooks
August 11, 2026
Sky Bet EFL ball, representing the EFL Championship and its gambling sponsors
BREAKING
Marketing
Time to read: 2 min
How the EFL Championship has become a betting battleground 
August 11, 2026
A man using a phone to look at betting odds
BREAKING
Features
Time to read: 6 min
What the 2026 World Cup taught RightBet about volatility, pricing and sportsbook risk
August 10, 2026
Turkish lira, the national currency of Turkey, being counted
BREAKING
Horseracing
Time to read: 5 min
Turkey’s racing makeover clouded by vested interests
August 10, 2026
Malta national football stadium
BREAKING
Technology
Time to read: 3 min
FeedConstruct wins streaming rights for Malta Premier League
August 7, 2026
Croke Park, which will play host to Leeds United vs Man Utd, sponsored by BOYLE Sports
BREAKING
Sportsbook
Time to read: 2 min
BOYLE Sports to sponsor Man Utd vs Leeds in first Croke Park football fixture since 2009
August 7, 2026
Premier League trophy, representing Super Group's presence in the league after Man Utd deal
BREAKING
Sportsbook
Time to read: 5 min
Super Group CEO hails Man Utd deal as Betway asserts Premier League dominance
August 6, 2026
Horse racing, representing The Jockey Club leaving the RCA
BREAKING
Sport
Time to read: 4 min
Horse racing plight continues as The Jockey Club ditches Racecourse Association
August 4, 2026
Fred Done, Betfred, with Super League trophy. He has warned of Betfred's racing sponsorships if further taxes are implemented
BREAKING
Sportsbook
Time to read: 3 min
Betfred reported to be ending Super League sponsorship deal after nine years
August 4, 2026
Betway secure Man Utd sponsorship for 26/27 Premier League season
BREAKING
Sportsbook
Time to read: 3 min
Man Utd secure Betway partnership over two months after rumours began
August 4, 2026
Racing and Sports and Stakemate collaborate to conquer UK racing.
BREAKING
Features
Time to read: 5 min
Racing and Sports: you will see a lot of Stakemate in the future
August 4, 2026
Infantino and Trump, as Paddy Power takes a swipe at Infantino's FIFA World Cup plans
BREAKING
Marketing
Time to read: 3 min
Infantino’s FIFA HQ sets the scene for latest Paddy Power social media jibe
July 31, 2026
Various sports, representing SBC News' Sponsor Spotlight
BREAKING
Latest News
Time to read: 6 min
Sponsor Spotlight: Betting sponsors eye EFL Championship
July 31, 2026
ITV Racing team.
BREAKING
Sportsbook
Time to read: 3 min
ITV launches comparison app for horse racing punters
July 31, 2026
Sunderland kit without sponsor
BREAKING
Sportsbook
Time to read: 4 min
Sunderland and Nottingham Forest yet to fill gambling void ahead of 26/27 Premier League
July 31, 2026
FC Porto x Betano
BREAKING
Sportsbook
Time to read: 3 min
Portuguese champions FC Porto extend Betano front-of-shirt deal by three seasons
July 30, 2026
Racing and Sports eyes racing dominance.
BREAKING
Features
Time to read: 10 min
Racing and Sports: becoming the world’s leading racing data and trading provider
July 30, 2026
Kylian Mbappé has scored eight goals so far for France this World Cup
22:33
BREAKING
Sportsbook
Time to read: 3 min
Superstar effect takes World Cup betting prevalence 
July 30, 2026
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Featured Articles
SBC signs Lisbon deal
BREAKING
Events
Time to read: min
SBC signs long-term agreement to remain in Lisbon until 2030
October 2, 2026
BREAKING
Events
Time to read: min
SBC Summit Day 3: Prediction markets praised as "extraordinary opportunity in innovation" but doubts remain
October 1, 2026
BREAKING
Features
Time to read: min
SBC Summit: Reflecting on the global expansion of the AFA brand
October 1, 2026
Entrance to the SBC Summit Lisbon 2026
BREAKING
Events
Time to read: min
 SBC Summit 2026: live from Lisbon Day 2
September 30, 2026