Sport

News about sports business

Dominik Beier takes charge of DACH sports agency e|motion

SBC News Dominik Beier takes charge of DACH sports agency e|motion

Dominik Beier, former CEO of Interwetten Sports has joined Vienna-based sports marketing, events and consultancy e|motion Group as new Managing Director. Recognised as sports betting’s youngest CEO, last September Beier (29) resigned as ‘speaker of the board’ of Interwetten, having completed two-years leading the DACH-markets bookmaker. A change of sector sees Beier join e|motion, the sports marketing agency which recently …

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BBIN extends reach to Europe through Atletico Madrid deal

Atletico Madrid

BBIN has become the ‘Official iGaming Supplier Partner’ for Atletico Madrid in Asia, as part of a new agreement with the La Liga giants. The two parties will use their image to symbolise ‘that their passion and spirit is building a bridge between Europe and Asia’, according to a statement released by the software supplier. 10-time La Liga winners Atletico …

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IMG Arena nets Ekstraklasa partnership extension

SBC News IMG Arena nets Ekstraklasa partnership extension

Sports betting service and content hub IMG Arena has added a multi-year extension to its live-streaming partnership with Poland’s premier football league, the Ekstraklasa. The global deal, which does not include Poland, will allow sports betting operators to benefit from a package of live footage from the league.  Freddie Longe, Executive Vice President and Managing Director of IMG ARENA, said: …

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European Tour & PGA form ‘strategic alliance’ to maximise pro-golf value

SBC News European Tour & PGA form 'strategic alliance' to maximise pro-golf value

Professional golf is set for a transformative 2021, as the European Tour and US counterpart the PGA Tour form a ‘strategic alliance’ to maximise the commercial value and fan engagement. The alliance has been formed with the PGA acquiring a minority stake in the European Tour productions and media units, as the pro-golf Tours join forces to establish a new …

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Betway nets #SGWeek2020 highest weekend coverage

SBC News Betway nets #SGWeek2020 highest weekend coverage

Betway has hosted its most impactful and effective ‘Safer Gambling Week ‘(#SGWeek2020), driving the cross-industry initiative’s responsible gambling messages across its entire sponsorship portfolio. Working alongside its principal partners of West Ham United and racing’s All-Weather Championship, Betway ensured that #SGWeek2020 (19-25 November) secured its highest coverage amongst UK sports fans. On Sunday, #SGWeek2020 branding was displayed on West Ham …

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Kindred Group aligns with Middlesbrough FC in community initiative

Image of Middlesbrough FC's Riverside Stadium

Kindred Group has donated its shirt sponsorship of Middlesbrough FC to the MFC Foundation as part of a new agreement with the Championship club to strengthen its links with community initiatives. The online gambling operator, which owns sports betting and casino brands 32Red and Unibet, is one of Boro’s principal partners. The two parties currently promote safer gambling practices through …

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Kyle McKinstry issued eight-year match-fixing ban by DRA

Kyle McKinstry issued eight-year match-fixing ban by DRA

The Darts Regulation Authority (DRA) has banned Northern Ireland’s Kyle McKinstry for eight years for two match-fixing incidents and failing to produce his phone records to the governing body. McKinstry has been issued a six-and-a-half-year ban for match-fixing, on top of an additional 18-month suspension for failing to provide the DRA with an itemised phone bill. In August, the International …

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Stats Perform agrees six-year WTA data deal with GVC Holdings

WTA - (200229) -- DOHA, Feb. 29, 2020 (Xinhua) -- Ashleigh Barty of Australia hits a return during the women's singles semi-final match against Petra Kvitova of the Czech Republic at the 2020 WTA Qatar Open in Doha, Qatar, Feb. 28, 2020. (Photo by Nikku/Xinhua)

Stats Perform has backed up its landmark data deal with the WTA Tour by reaching a six-year agreement with GVC Holdings, soon to become Entain Plc. As part of the deal, it will provide a new and exclusive, official WTA tennis data service enabling in-play bets to be placed across GVC, whose sportsbook brands include bwin, Coral, Crystalbet, Eurobet, Ladbrokes, …

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Liga MX appoints Genius Sports as data and integrity lead

SBC News Liga MX appoints Genius Sports as data and integrity lead

Mexico’s football governing body, Liga MX, has signed a streaming and integrity deal with Genius Sports Group. The data and technology company will have exclusive rights to capture data from the English Premier League, Serie A, the Argentine Football Association and Dimayor Colombia, then distribute it to licensed US sportsbooks as part of the deal. The newly-formed partnership will also further engage …

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