SBC News Voice of the Sports Betting Industry
Coral Interactive sports betting brand, Coral.co.uk have launched a new broadcast marketing campaign for the Premier League 2014/2015 season. The campaign named ‘Tasty Offer’, features comedian football impersonator Darren Farley and model Carly Baker.
The campaign creative was designed by Leeds based creative agency Creative Emporium. The advertisement lasts approximately 30 seconds, and promotes Coral’s sports betting bonus of ‘Bet £5 Get £20 Free Bet’.
The new campaign, which is set to run across press, in-store and mobile devices, first appeared on UK sports channel BT Sport before last weekend’s Manchester United Vs Swansea match at Old Trafford.
Jack Chapman Head of Brand Marketing for Coral Interactive commented on the campaign:
“If our ante post offer launched last week is any indication to go by, we’re expecting a good start to the football season. From the moment ‘Our Best Price Every Team’ offer went live last week we saw a surge of ante post betting.
“Our goal is to offer the best value to punters in an engaging and creative way. The new ad has comedy appeal but most importantly is a vehicle to promote our hero offers.”
