Horseracing

SSG expands multi-event content partnership with Betfair

SBC News SSG expands multi-event content partnership with Betfair

Spotlight Sports Group (SSG) and Betfair have extended and expanded their existing partnership centred around the provision of horse racing video content.  Covering multiple events throughout 2022, including the upcoming Cheltenham Festival, Grand National and July’s Royal Ascot, the agreement will see SSG supply Betfair with its Racing Post Live programme.  Included in this offering are live reactions from racing …

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UK Racing launches working party to improve ‘culture of respect’

SBC News UK Racing launches working party to improve ‘culture of respect’

UK racing has formed ‘a cross-industry working party’ that will establish an action plan that aims to breed a culture of respect across all components of the sport. The directive was originally announced last December, as racing stakeholders issued a joint-statement “regarding the conduct of those who work in the sport, and a commitment to take wide-ranging action to offer …

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Playtech to develop horse racing content in Jockey Club partnership

SBC News Playtech to develop horse racing content in Jockey Club partnership

Playtech and the Jockey Club have entered into a new strategic partnership, centred around the development of cross-product content.  The five-year deal will see Playtech produce content based on the Jockey Club’s network of racecourses and fixtures, with the firm having secured the rights to develop the features across its casino, live casino, poker, virtual sports and bingo verticals.  Brokered …

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Horse Racing Ireland betting back on track in 2021 report

SBC News Horse Racing Ireland betting back on track in 2021 report

Horse Racing Ireland (HRI) has revealed its 2021 year-end figures which reported an on-course betting bookmaker turnover of €12.9m, showing an increase of 67.5% on the previous year. Results suggest that the industry has ‘bounced back from a difficult 2020’, with most figures far ahead of both the previous 12 months and the pre-pandemic figures of 2019. Suzanne Eade, CEO …

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Betfair finds new ambassador in ‘innovative’ Bryony Frost

SBC News Betfair finds new ambassador in ‘innovative’ Bryony Frost

Betfair, a subsidiary of Flutter Entertainment, has named top jockey Bryony Frost as an ambassador of the betting brand. The collaboration sees Frost share her views on racing and her weekly rides, including 12-time champion trainer, Paul Nicholls, two-time champion jockey, Ryan Moore, and TV pundits such as Kate Tracey, Kevin Blake and Vanessa Ryle. Laura-Jane O’Shea, Chief Executive Officer …

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UK racing calls for stakeholder input to measure environmental footprint 

SBC News UK racing calls for stakeholder input to measure environmental footprint 

The British Horseracing Authority (BHA) has urged all stakeholders to participate in its online questionnaire to help map the environmental activity of UK racing. The questionnaire forms part of UK racing’s CSR commitment, in which the governing bodies of the BHA, The Horsemen’s Group, Racing Foundation and Racecourse Association (RCA) have pledged to progress the sport’s environmental sustainability. Last year, …

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ITV Racing to broadcast ARC’s Racing League

SBC News ITV Racing to broadcast ARC's Racing League

Arena Racing Company (ARC) has announced that ITV Racing will serve as the dual broadcaster of the Racing League, alongside Sky Sports Racing. Launched in 2021, the Racing League is the £2 million team racing competition of ARC that is held over six Thursday evening fixtures across the UK’s leading racetracks. The 2022 Racing League will commence on 4 August …

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BtoBet: French data suggests horse racing ‘renaissance’

racing

Online horse racing betting in France rose substantially last year, suggesting a potential ‘renaissance’ of the sport, according to BtoBet. As part of the Aspire Global brand’s ‘Horse Racing Betting Focus’, it pointed to the latest yearly data available for France, as reported by l’Autorité Nationale des Jeux (ANJ). Total stakes on horse racing betting in France reached nearly €1.5 …

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UK racing expands support for Diversity & Inclusion commitments

SBC News UK racing expands support for Diversity & Inclusion commitments

The British Horseracing Authority (BHA) has secured a commitment from UK racing’s nine leading organisations to support and strengthen its Diversity and Inclusion Programme.  Leading racetrack operators Arena Racing Company and The Jockey Club have pledged their support to expand UK racing’s D&I programme that is stewarded by The Diversity in Racing Steering Group (DiRSG). The programme will be further …

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