Grupo Orenes seeks to revitalise its horseracing proposition with Racing Post B2B

Spanish gambling group Grupo Orenes will expand its racing customer and operational provisions with Racing Post B2B.

The partnership will see Racing Post act as the lead racecard, content and information supplier for the Spanish operator’s properties and digital sports betting brand – Vivalasuerte.es.

Orenes management has stated that it seeks to revitalise horseracing as a sports betting proposition for Spanish consumers.

Confirming the deal Orenes Sportsbook Director, Juan Jose Lopez said  “Having over 30 years’ experience in the horse racing industry, it was an easy decision to go with Racing Post for all our racing content. As market leaders, they will provide us with key information to help our customers both in store and online.”

Racing Post racecards and information will be installed across Orenes’ 350 Spanish market betting points.

The racecards contain essential elements to help customers find that all-important winner. On each racecard, Orenes customers will now benefit from having latest form figures for every horse, details of the jockey, trainer and owner, weights and breeding at their fingertips.

Daniele Alfonso – Racing Post

Backing Orenes as new partners, Racing Post B2B, International Sales Manager, Daniele Alfonso commented:

“Our content helps bookmakers enhance and optimise their offering with bet-prompting and bet-generating content. Partnering with Orenes Grupo is an important step for us as we grow our business in Spain. The content will help the bookmakers inform their customers about UK and Irish horse racing and greyhounds.”

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