SBC News Voice of the Sports Betting Industry
Admiral Intractive’s sports betting brand SportYes.it has agreed a stadium sponsorship deal with Italian Serie A team AS Livorno Calcio, for the remainder of the 2013/14 Serie A football season.
The deal will see SportYes promoted throughout FC Livorno Armando Picchi stadium. The Italian sports betting brand will be showcased on match day banners the clubs LED pitch side advertising boards and screen. SportYes will also see promotion on the clubs digital channels. The deal which was Admiral Intractive’s first Italian sport sponsorship was undertaken through the Italian sports marketing agency GSPORT.
Formed in 1905 the club operate from Tuscany Town Livorno, the current team were promoted last season Livorno are currently 14th in Serie A after eight games.
Admiral Interactive’s director, Federico Fogli, commented on the partnership “Admiral is always looking for exciting new challenges; to support Livorno after its promotion to Serie A is an opportunity to celebrate the entry of SportYes into the world of sports sponsorship, while also increasing the visibility of other brands such as CasinoYes, PokerYes, BingoYes and SlotYes,”
